Standard Life Reveals That One In Six Don’t Plan Their Future Finances

Standard Life has found that people in the UK live for the moment rather than the long term, with more than one in six (17%) failing to plan their finances at all, according to recent research from the savings and investments company.

The research, which looks into the UK’s fascination with living for now, finds that almost half of Brits (45%) only plan their finances just a year ahead, or less, with only a fifth of them (22%) planning up to five years into the future. Alarmingly, only one in six people (16%) plan more than six years ahead which underlines the real necessity for the UK to start addressing their long term savings plan. Doing this is critical if they are to be financially secure, achieve their future goals and live the lifestyle they want.

Of the UK regions, it was found that those from London were the top financial planners, with one in six (17%) planning six years or more ahead. In contrast, those from Scotland came out as the least likely to make long term financial plans, with only one in ten (11%) planning more than six years ahead.

To find out more about the nation’s attitudes to planning for the future, Standard Life is launching a UK-wide poll and prize draw and linking up with boutique hotel specialist i-escape.com. Entrants have to vote on which prize they would prefer; a short break this year with accommodation from i-escape.com, or a holiday of a lifetime in five years. The results will show whether people in the UK favour instant gratification or greater long term rewards. This issue of desiring instant gratification presents an on-going challenge for the UK because people are living longer and their financial security cannot be guaranteed. It represents a huge challenge for providers and advisers who are keen to help consumers plan ahead so they can look to the future with confidence and optimism.

Bruce Kelsall, group and UK marketing director at Standard Life, said: “The growth in our ageing population has created a dramatic need to shift from a culture of spending to one of saving. People are completely comfortable making financial plans for a summer holiday; planning and investing in your future is no different. You may have to finance your lifestyle up to the age of 90 or even longer and while planning for this eventuality is essential, it needn’t be stressful. Even the smallest actions now can have a dramatic effect on your long term finances.”

Via EPR Network
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Confused.com Launches New YMCA Advert

Confused.com has announced that the well-loved 70’s disco anthem YMCA is the soundtrack to the latest advert “Con-Fused-Dot-Com” featuring animated logo Cara. The new thirty second advert, focusing on car insurance, launched on Sunday 22nd May, with its peak spot taking place during the new ITV1 drama Vera.

The new advert is once again voiced by Louise Dearman who plays the lead in the popular West End hit musical, Wicked. Animated and produced by Hornet, with musical arrangement from Speckulation entertainment, the advert will feature living logo Cara singing the catchy anthem before being joined by a lively backing group of animated singers and dancers. Previous adverts featuring Cara include covers versions of songs from Queen and Diana Ross.

Mike Hoban, marketing director at Confused.com, said: “Confused.com is the UK’s first price comparison site and this advert is an entertaining way to remind people how easily they can save money on household bills.

“The new series of adverts have been so successful that Confused.com has added more than 2 million customers since the campaign launched.”

In addition to this thirty second car insurance advert, a thirty second advert focusing on home insurance and a sixty second brand advert are also launching. The new thirty second car insurance “Con-Fused-Dot-Com” advert can be viewed on Cara Confuseds page now.

Confused.com is also unveiling a new thirty second London region only radio advert on 1st June. Fans of Cara can keep up to date with her on her Facebook and Twitter pages.

Via EPR Network
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