Saxo Bank and Bjarne Riis, owner and manager of Riis Cycling A/S, have announced that Saxo Bank, a sponsor for the cycling team since 2008, will remain co-title sponsor in 2012 with SunGard, one of the world’s leading software and technology services companies.

Bjarne Riis said: “It is indeed a great day for our cycling team. Saxo Bank is an extremely professional company, so I am proud that Saxo Bank has a strong faith in our work and continues to see the commercial benefits in sponsoring our team.”

“Since 2008 we have shown in both words and actions that we are a great match, and I am convinced we will continue to grow together because of the obvious benefits in a long term relationship. The continuity in our partnership also means a lot for the riders and for me personally. Now we can focus all our attention on creating results and the working process of putting together a strong rider group for next year.”

Saxo Bank, the online trading and investment specialist, recently launched Saxo Privatbank, combining traditional banking services with a professional investment universe, and the bank says it has taken a strategic decision to continue the sponsorship in 2012.

In a joint statement, Kim Fournais and Lars Seier Christensen, co-CEOs and co-founders of Saxo Bank, said: “Saxo Bank has always believed it was a sound commercial decision to support Bjarne Riis and the rest of the team but at the same time, it is hard to exaggerate the impact Bjarne Riis has on Danish and international cycling. We have a genuine desire to support Bjarne and provide the team with the necessary resources it takes to stay on top. Bjarne Riis and the team are a huge inspiration and motivation for many young talents, and Saxo Bank is proud to continue to ensure a world class cycling team in Denmark.”

The name of the team will remain ‘Saxo Bank-SunGard Professional Cycling Team’.

Via EPR Network
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