Tag Archives: cashback card

Barclaycard research reveals just how much the British are embracing the trend of self-gifting

New research* has revealed the British public are taking it upon themselves to get the things they really want by self-gifting.

Research commissioned by Barclaycard shows that over half of us (58%) believe it’s the thought that counts when receiving a gift but one in six (16%) would rather have chosen the gift themselves. Almost half of Brits (43%) have indulged in self-gifting around Christmas or birthdays at one time or another while one in ten (10%) say they always do.

The most popular reason for the new trend is simply people wanting to ‘treat themselves’ (44%) as it seems family and friends aren’t as good at present buying as many would like with almost a quarter (23%) admitting they indulge in self-gifting because ‘it’s the most sensible way to get what they want’. Even more surprising is that this rise in self-gifting comes at a time when almost a quarter of families (23%) are planning to reduce the amount they spend on gifts this year due to tighter economic conditions.

The top 5 most popular self-gifted gifts in order are: clothing and footwear; TVs and music equipment (including iPods, iPads, laptops); alcohol and tobacco; recreation and culture, and restaurants and hotels

When asked how they are able to afford their treats a large proportion said they are embracing cashback, points and mileage schemes (36%). Women are much more likely to use loyalty programmes to treat themselves (30%) compared to men (17%), which makes sense since the research showed that almost a quarter of women see indulging in self-gifting as a guilty pleasure, compared to just 13% of men.

Nick Clements, Managing Director at Barclaycard UK explained: “We took time to speak to our customers to understand how they want to be rewarded when they spend. Choice and value came out as the key to meet people’s needs.

“We know that purse strings are being tightened and we also know that people like to treat themselves and their families. The new Barclaycard Cashback card helps you do just that. The only thing we can’t help out with is what your loved ones want to receive this festive season.

“Our Cashback card is built on choice and simplicity, giving customers 2% on their five biggest monthly purchases and 0.5% on everything else. Our Cashback card puts you in control of what you get the 2% boost on each month; unlike other cards that only give you a bonus for certain types of spend. All customers need to do is make fifteen purchases a month, of any amount to qualify for the 2% cashback rate.”

For more information on the Cashback card; visit: www.barclaycard.co.uk/cashback

Via EPR Network
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Barclaycard Makes Everyday Spending More Rewarding With Two New Reward Cards

Barclaycard has announced the launch of its Barclaycard Cashback and Barclaycard Freedom Rewards cards, both designed to make it easier for customers to get value and rewards on their everyday spend, without changing the way they shop.

The Cashback card is built on simplicity, giving customers four times more cashback on their five biggest monthly purchases, with no tiers or thresholds. Customers earn 2% on their five biggest monthly purchases and 0.5% on everything else. All customers need to do is make fifteen purchases a month, of any amount to qualify for the 2% cashback rate.

When customers take the card out they receive a welcome bonus, giving them the opportunity to earn 6% cashback on their five biggest purchases each month for the first three months. Every year, in the month after the anniversary of taking out the card, customers also get an enhanced 4% rate on their top five spend , irrespective of how much they’ve spent on the card the year before.

If the average family puts all their spend on the Cashback card; in the first three months alone, they could earn a maximum of £120 cashback, easily covering the annual card fee of £24.

Launching at the same time is the Barclaycard Freedom Rewards card. It lets customers collect points on everything they buy on the card. They can redeem points at around 70 reward partners including retail giants, online favourites, restaurants and fun family days out.

The Freedom Rewards card has a broader range of high street reward partners than any other reward card in the market. Partners include Marks and Spencer, Topshop, Currys PC World, iTunes, Amazon, Starbucks, Strada and Leisure Voucher partners Legoland to LA Fitness.

The Freedom Rewards card gives double points on spend at any UK supermarket and petrol station and triple points at selected Freedom partners.

Nick Clements, Managing Director for UK Consumer Cards, Barclaycard, said: “We took time to speak to our customers to understand how they want to be rewarded when they spend. Choice and value came out as the key to meet people’s needs.

“For the average UK family budget, one in three pounds is spent on the weekly shop and filling the car up. As a result, the Freedom Rewards card offers double points on any supermarket or petrol spend. Our customers want the flexibility to look for the best value without being tied to shopping at just one brand, and the Freedom Rewards card offers that flexibility.

“On our Cashback card, we designed it to boost the earning rate of cashback on the top five monthly purchases, because our customers’ top five purchases accounted for around 50% of their overall monthly spend. We want to give customers the flexibility to be rewarded at the higher rate, regardless of what they’d bought.”

Via EPR Network
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