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Masterseek Estimated IPO Soars to 18-20 USD Per Share, Could Reach 35

With the success of business search engines and business profile sites, startups have become like rabbits out of a magician’s hat. How many of these companies have the database and programming acuity to really make an impact though? The answer is few and the reasons are varied from poor functionality to vague address names, bad marketing and a basic lack of interest from those who would post a profile. The truth is, as we’ve seen with the dominance of sites liked LinkedIn, it only takes a couple of good ones to corner the market and all others more or less fall by the wayside.

There is one site to keep your eyes on when it comes to giving LinkedIn some real competition, and some stock analysts are already starting to pay attention.

Masterseek.com is an extensively successful B2B search engine already, the largest online with over 100 million business profiles and growing much faster than any of the competition. Recently financial experts have valued it at 18-20 USD per share and this could easily reach 35 very soon according to most forecasts. This new evaluation is coming on the coattails of rumors that Masterseek.com will be joining the likes of LinkedIn, Xing, Google+ and Facebook with a professional profiles section added to their already massive database.

How much truth is there to the rumor? It’s been confirmed that they’ve already compiled a database of 150 million professional profiles. That puts them right on par with LinkedIn and ahead of LinkedIn in sheer numbers when you include international profiles. Recently in another interview Masterseek President Rasmus Refer would not comment on the timing of this release; “We are working on many new activities with the objective to become the largest global provider of business information, but cannot tell you more about our plans right now.” They may be playing their cards close to the vest for now, but it appears the new release of a professional profile site is immanent.

You’re probably asking, what would make this different than the dozens of other professional profile sites that tried to go up against LinkedIn and failed miserably? There is a lot that sets Masterseek apart, even when compared to big time LinkedIn competitors like Google+. Here are just a few of the reasons Masterseek’s professional profile section will give LinkedIn a run for its money:

Masterseek already has a larger database than LinkedIn. LinkedIn is estimated to have around 125M profiles where Masterseek has 150M. A deeper look at these numbers shows that LinkedIn still has more U.S. profiles, but as we’ll show you that is likely to change fairly quickly after release. Add to that the growing number of business professionals actively seeking expertise from around the globe and being majority U.S. based is not necessarily a good thing anymore.

Masterseek uses an entirely different platform. Anyone familiar with their business listings already knows it is probably the most functional platform on the internet. It is easier to use, offers more customization and gives individuals and businesses full control over their own profile.

Masterseek has search capabilities far superior to any B2B search engine, and when compared apples to apples to the search functionality of the most popular consumer-based search engines like Google, Yahoo and Bing, even these juggernauts could learn a thing or two about relevant, fast and customized search results.

It’s free. While the big ones always are, it’s one of the sure signs of a professional profile site’s impending failure that they believe people will actually pay to be listed or that companies will pay for the information contained therein. Masterseek keeps their service free, which online is almost always the smart financial choice in the long run.

Perhaps most important of all, Masterseek is not going to be strictly a professional profiles website. Google+ attempted in its release to bridge the chasm between email, social network and professional business profile. It appears the gap is too great. After all, how many want to mix their business profile with pictures they send family and friends or their personal email? The same is true for Facebook’s professional profiles. Many a job has been lost because an employer found out what employees were up to on their social network. People don’t like to mix business and personal. LinkedIn on the other hand has had more success concentrating on one thing and one thing only, professional profiles. Masterseek by contrast is attempting a far more symbiotic relationship; a massive business search engine combined with professional profiles. Presumably this will be in large part employees and decision makers within those businesses already listed, contractors seeking work, freelancers and more. It will be a virtual hub of business activity. This just makes more sense. The more pressing question is why on earth has it not been attempted prior to this?

Via EPR Network
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Who Buys Masterseek.com?

The B2B search giant has been in the news recently as rumors are ripe that it will be acquired by another technology company. There are rumors that Masterseek lies in negotiation with Yandex, the Russian search engine giant, recently listed in Ney York Stock Engine for more than 5 billion USD. There has been no official announcement as yet either from Masterseek or from Yandex about this supposed acquisition of Masterseek by Yandex. But trade analysts believe that a partnership between these two companies will be mutually beneficial for their business interests and also to the share holders.

Masterseek has a market value of over $ 275 million in terms of equities and trade analyst believe that acquiring it will give the share holders of a company, $ 300 million dollars in profit. This has made it interesting as many IT companies, venture capitalist, both in US and outside the US, are competing to acquire it for increasing their share values and also for getting a firm grip in the US search engine market.

Masterseek founded in the year, 1999 in Denmark, by Rasmur Refer. Their current headquarters is at Ney York City in Wall Street. It is believed to handle ninety thousand B2B searches on a daily basis. Also, on 30 th of October, 2008, Masterseek announced that they have acquired the B2B search engine Accoona, which has been quite successful in the countries of US and China. It was initially launched in 2004 and at that time, the former US president, Bill Clinton was its spokesperson. This acquisition has helped Masterseek in improving profitability of the shareholders and since then it has attracted many potential buyers who are looking to enter the US market.

“It is correct that we are open for bids but are in no hurry as we can make an alternative IPO as early as Q1 or Q2 2012,” says Rasmus Refer, the CEO of Masterseek. Experts in the financial environment had estimated that Masterseek can get a market capitalization of up to 450 million USD at an IPO on Nasdaq. So, they are in no hurry to get into a deal with any company, they are looking at their options and thinking if they should consider bids for acquisition or strengthen their business module through IPO. Due to the recent success of Linkelin IPO, we think that they might go for an IPO if they do not get any favorable offers. In all conditions and circumstances, we do feel that their share holders are bound to make a decent amount of profit in the long run.

If any company or venture capitalists want to buy Masterseek, they will need to offer a business deal that the management at Masterseek cannot resist and we feel that Yandex does have the ability at this moment to offer such a deal. Due to the success of their IPO recently they have a lot of surplus cash and they have hinted that they are looking at acquisitions option to capitalize on it.

Via EPR Network
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