LV= Discovers Wealthy Young Brits Make Easy Target For Thieves

Research from LV= Streetwise has revealed that many young brits are making themselves easy targets for thieves as 92% of 13-15 year olds carry a mobile phone on them whilst out and about with their friends, 74% carry cash and 42% leave the house with an iPod.

The clothes and gadgets carried by the average young teen on Britain’s streets are worth £246*, singling them out as targets for thieves, while 21% of 5-8 year olds carry a mobile phone** and 17% carry cash when they’re out and about with friends.

Many young people carry valuable items like a mobile phone because their parents want to keep them safe. Among 5-15 year olds, as many as 62% said their parents ask them to keep a mobile phone with them. But mums’ and dads’ attempts to protect their children when they’re out on their own may be inadvertently increasing the risk of theft, as 11-16 years olds make up a third of all mugging victims***.

Furthermore, by focusing their concerns on outside threats such as stranger danger, parents could be blinkered with regard to their children’s safety knowledge in and around the home. The LV= Streetwise research shows that 38% of 5-15 year olds would not know how to leave the house safely in the event of a fire, and 15% don’t feel they are able to cross the road safely.

The LV= Streetwise research findings also reveal parental confusion over when it’s right to give their children more independence. 49% of parents**** said they are so unsure about what is the right age to allow certain freedoms to their kids, that they make up the rules as they go along.

Via EPR Network
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