Category Archives: Financial Information

Financial Information

Saxo Bank Releases New Monthly Equity Research On Value Stocks In tradingfloor.com

Saxo Bank, the specialist in online trading and investment, has launched a new monthly equity research publication entitled “Global Value Equity Strategy” focused on highlighting the most undervalued stocks from around the world. It will appear each month on the Equities section of www.tradingfloor.com.

The “Global Value Equity Strategy” will highlight a value portfolio on 30 of the most undervalued stocks from around the world according to a proprietary equity screening model. Each issue of the publication will included back testing results and performance evaluation of the live portfolio.

“One of the many advantages of such a value strategy is that the investment horizon is longer, usually one year or more, eliminating short-term volatility currently prevalent in equity markets,” said Christian Blaabjerg, chief equity strategist at Saxo Bank. “Equity related investment letters are widely distributed on the Internet nowadays. Few of them, however, focus on undervalued securities.”

The “Global Value Equity Strategy” report includes a brief introduction to value stocks, how to recognize them and why investing in them is likely to generate superior returns compared to widely used benchmarks. The phrases “growth stocks” and “value stocks” appear fairly often in financial reports and publications and the “Global Value Equity Strategy” explains that a growth stock is a company, often large and well-known, which has generated high and stable earnings growth over a longer period of time. Investors tend to value such stocks higher as they extrapolate historical growth into the future. The problem is that only few stocks are able to maintain such earnings growth for a long time and competition typically results in a slowdown, eroding margins and market share for growth companies. This seems to explain why they tend to be inferior investments.

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LV= Reports Kids Come First As Parents Increase ‘Back To School’ Spending To £709 Million

LV=’s new Cost of a Child study has found that parents will spend £709 million* on ‘back to school’ basics including uniforms, stationery, sportswear and winter coats as parents prepare to kit their children out for the start of the new school year. This is equivalent to parents spending an average of £122 on their children. This rises to£139 for secondary school aged children, compared to £96 for infants. Parents living in London spend the most preparing for their kids to go back to school at £158 on average.

Despite many families continuing to feel the squeeze in the current economic climate, 46% of parents expect to spend a greater amount this year on ‘back to school’ items than last year. When asked to consider the financial pressures of kitting their kids out for school, 48% said they are feeling the strain of having to spend ‘excessive amounts’, rising to 64% among parents in the North East.

54% parents are considering using low cost suppliers for back to school items, such as supermarkets to buy basics like uniform and stationery, and 23% are considering second hand items, including hand-me-downs and goods from charity shops or eBay. This rises to 70% and 41% respectively for families in the South East.

Mark Jones, LV= head of protection, said: “It is surprising that many parents are responding to increased money pressure this year by spending more on back to school basics; clearly kids come first despite the downturn. And it’s even more surprising that many parents are spending more despite looking at ways to be frugal and economise, by purchasing from cheaper suppliers such as their local supermarket or eBay.”

The annual LV= Cost of a Child study shows that parents are now likely to have to shell out more than £201,000 on raising a child from birth to the age of 21**. This equates to £9,610 a year, £800 a month or £26 a day. Education (not including private school fees) remains the second biggest expenditure behind childcare, costing parents £52,881 over a child’s lifetime – an increase of 4% on last year.

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Prudential Reveals 1 In 3 UK Couples Know Nothing About Their Partner’s Finances

Prudential has revealed new research that shows UK couples could be risking poverty in old age because they are failing to talk to one another about financial planning for their retirement.

The study found that nearly a third of couples (32 per cent) aged 40 and above but not yet retired* say they don’t know or understand the details of their partner’s retirement savings, with more than a fifth (22 per cent) saying they have never talked to their partner about financial planning for retirement.

The findings from new research commissioned by Prudential reveal that women are even less likely than men to discuss financial planning for retirement with partners, with almost a quarter of women (24 per cent) saying they have never discussed this, compared to almost one in five men (19 per cent).

And a further 12 per cent of women and 11 per cent of men say they know nothing about their spouse or partner’s finances – and they’re not really interested. This lack of interest could be compounding low levels of financial awareness.

To help people prepare for their retirement, Prudential has produced a decade-by-decade guide to the conversations couples need to have at pru.co.uk/couplesconversations. Suggested subjects include making a will, discussing pensions and how much to save, talking about when to retire, working out retirement income, reviewing total savings, researching annuity options and when to buy, checking National Insurance contributions, talking about housing options, leaving an inheritance, and agreeing on long term care.

Andy Brown, investments director at Prudential, said: “It is incredible that so many people do not know the details of their partner’s retirement savings. Essentially, this could mean millions of UK adults are banking on hope as their core retirement strategy and are approaching what is arguably the most important financial decision without a full understanding of their household financial situation.

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Children Life Insurance And The Need to Purchase A Policy Early On In Life

Lifeinsurance.org Resource and Information Center today reported the need for parents to acquire Children Life Insurance. Looking down on your bouncing little bundle of joy, the last thing you ever want to think about is – do I need to have life insurance for my child? As unpleasant a thought as it may be, the truth is tragedies do happen to children, and our job as parents in all things regarding our families is to hope for the best, but be prepared for the worst.

Be it homeowners, flood or auto insurance that kind of “being preparedness” is the very purpose of any kind of insurance – and life insurance for your child is one of those better to have it and never ever need it kind of things, then to need it, and not have it.

There are some circumstances where there is no question that you need to have life insurance for a child. What if they actually are the primary breadwinner in the family? If you are the parent of a working child in movies, TV or the like – then absolutely you need life insurance on that child. But even for those of us who are not the Mom or Dad to the next Hannah Montana – it still could make sense to have life insurance for your child. Here are a few good reasons why:

* By buying a life insurance policy for your child now – when they are young and healthy you lock in low rates for future premiums, and insure that they will not be without life insurance should they experience some health problems later in life.
* Purchasing a Whole Life Insurance policy now, becomes a perennial investment for your child, one that will eventually pay for itself.
* In the event of the tragic loss of a child, at least you will know funeral and burial costs will be taken care of

As an alternative to buying a separate life insurance policy for a child, if you have a current life insurance policy you may be able to add you child as rider to that policy. Such riders are most often applicable only until the child reaches a certain age, usually 21.

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LV Research Suggests Equity Release Set To Become Big Growth Area For IFAs

LV= conducted new research at its recent equity release road shows that reveals IFAs believe equity release is set to become a big growth area for their future business, helping to deal with the needs of the UK’s ageing population.

Research amongst IFAs that attended the road shows, which took place in May this year, showed that nearly all (98%) of them believe that there will be a surge in consumers using equity release over the next few years. 35% of the IFAs that attended said that equity release is already a core part of their business.

When looking into the reasons behind the future growth of the market, IFAs cited a shortfall in pension provision as the top reason for a future boost in people releasing the equity from their home, with funding to make home improvements and being able to help family onto the property ladder the next biggest motivators.

When looking into long term care planning, 88% of IFAs indicated that they believed, in the right circumstances, equity release could be the best option for people needing to fund long-term care in the home.

Vanessa Owen, LV=’s Head of Equity Release said: “Advisers can clearly see the importance property will play in people financing their future in and around retirement, and a large number of IFAs now class equity release as core to their business. Releasing the money locked in a home can, under the right circumstances, be a lifeline for cash poor, asset rich people in or at retirement. With people living longer and healthier lives many will want a cash injection to help pay for a standard of living they have grown used to in their working lives as well as paying for home improvements, dream holidays or medical care. People’s homes are often their greatest asset, so it makes sense for them to be able to access that capital when they need it.”

Andrea Rozario, Director General of equity release trade body SHIP, added: “It isn’t surprising that IFA’s believe in the future growth of equity release when you consider the longevity issues we face and the problems this brings. Clearly the shortfall in pensions, along with an increasing need to pay for care in later life is becoming more important for the consumer and turning to their biggest asset, often their property is a logical step. The use of this asset can help alleviate problems for customers as long as they are fully aware of all the options open to them and this is where advisers play a critical role.”

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Saxo Bank Announces Half Year Results

Saxo Bank has announced its half year results, with the trading specialist reporting pre-tax profits of DKK 729 million and a net profit of DKK 551 million. The results for the first half of 2010 also revealed the company’s operating income reached DKK 1,992 million and an EBITDA of DKK 881 million. The solvency ratio for Saxo Bank Group was 19.2% (18.9%).

The results achieved in the first six months of 2010 are rooted in increased market activity as well as decisions and actions taken since shortly before the onset of the financial crisis in the autumn of 2008. Since then The Bank has:
– increased efficiency through IT investments, work process rationalisation, outsourcing and business focus;
– reduced its headcount by approximately 40% from the peak level in September 2008
– completed 10 acquisitions, all of which have lived up to expectations
– launched significant new products within FX, Equities and Commodities
– expanded the business to include asset management
– increased its geographical footprint with new offices in nine countries
– increased its deposits and funds under management significantly
– established IT development centres in India and Ukraine in addition to its Danish IT centre.

During the first six months of 2010, Saxo Bank saw positive developments in key drivers such as the number of clients, number of trades and trading volumes.

The Bank’s clients’ collateral deposits increased by approximately DKK 11 billion to DKK 26.6 billion including clients’ collateral deposits from the Nordic activities of E*Trade, which Saxo Bank acquired in April 2010. Saxo Asset Management, Saxo Bank’s legally segregated asset management division increased its assets under management from DKK 21 billion to 28.8 billion including DKK 4.2 billion from Saxo Bank A/S during the first six months of 2010.

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Saxo Bank Joins SunGard As Co-Title Sponsor In 2011

It has been announced that Saxobank, the trading and investment specialist, is to become a co-title sponsor with SunGard, one of the world’s leading software and technology services companies.

Following the announcement during the Tour de France that SunGard had agreed to become co-title sponsor for the next two years, Bjarne Riis, owner and manager of Riis Cycling A/S, revealed at a press conference in Copenhagen that Saxo Bank will be the other co-title sponsor in 2011. The Team will be called “Saxo Bank-SunGard Professional Cycling Team”.

Bjarne Riis said: “I am very happy to announce Saxo Bank and SunGard as future partners. With these two companies committed to the team, we have a solid financial foundation for the future. Saxo Bank and SunGard have ensured that the Team can continue its essential role within the world of cycling and will be able to maintain competing at the highest level. With Saxo Bank and SunGard as two strong backers, our future looks very bright. I am grateful for their commitment and I am confident that this will be mutually beneficial to all involved.”

Based on the prospects presented by the Team for 2011, Saxo Bank has taken a strategic decision to sponsor the Team for one more year. Saxo Bank has sponsored the Team since 2008 but took over as main title sponsor on 1 January 2009. According to the Bank, the sponsorship has already achieved great branding results and increased Saxo Bank’s name recognition around the world. Saxo Bank’s decision to continue the sponsorship for yet another year is based on a genuine wish to support the Team but also a commercial decision to further build on the advantages that Saxo Bank believes is extended through this additional commitment to the Team. The new, unnamed sponsor, announced during the Tour de France, was willing to step aside in order for the Team’s new plans to materialize.

In a joint statement, Kim Fournais and Lars Seier Christensen, Co-CEOs and co-founders of Saxo Bank, said: “Bjarne Riis has delivered excellent results over the past couple of years and has an impressive plan for 2011.We believe it’s important to recognize an unprecedented opportunity when you see one and therefore, we have decided to continue our sponsorship for one more year. In Saxo Bank, we always aim for the top and we believe Bjarne Riis and his Team can reach that goal next year. While our past collaboration with Bjarne Riis has been fantastic, we also know and trust the new co-title sponsor, SunGard, and that has made this strategic decision an even easier one to make.”

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Saxo Bank Re-Launches ForexTrading.com

Saxo Bank, the specialist in online trading and investment, has re-launched its website www.ForexTrading.com to provide a simple entry point to anyone looking to become a forex trader and to be a useful resource for foreign exchange traders, or others, interested in the trading of currencies.

The redesigned ForexTrading.com website will focus on providing visitors with all the information necessary for traders like topical forex market information, news and analysis from Saxo Bank and third parties, and on forex education using Saxo Bank’s TradeMentor program and comprehensive financial glossary. The ever-popular free forex charting widget will also remain on the website too.

“ForexTrading.com is already a successful domain, attracting large numbers of new and returning visitors. The new version of ForexTrading.com augments the popular forex trading information and analysis of the old site with much more content from Saxo Bank and third parties,” said Hugh Taggart, head of research & analysis tools at Saxo Bank.”

“Visitors to ForexTrading.com are often there just to learn how to trade forex or to see the latest forex quotes, news and analysis. This version of the website answers those needs concisely and provides a link to opening a trial or live account with Saxo Bank,” he added.

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Saxo Bank Celebrates Success Of Its Sponsorship During Tour De France

With Andy Schleck as team leader, the Saxo Bank team won four stages, the youth competition and finished in second place overall. Saxo Bank remained front and centre as the cycling drama unfolded, from Fabian Cancellara’s time trial win in the Rotterdam prologue and Andy Schleck’s seventeenth stage victory in the Pyrenees Mountains to the finale on Avenue des Champs-Élysées.

Bringing Saxo Bank fans together to support the team during this year’s Tour de France was an important goal for Saxo Bank in its third season as sponsor of the team. The online bank organised on-site events that let fans and clients experience the race closer than ever before. In Rotterdam, Bruxelles, Avoriaz and Paris, hundreds of guests were given a chance to watch the race as VIPs, meet the riders for autographs and photos and see the mechanics working on the bikes.

Saxo Bank also provided exclusive online coverage on its website, Saxobanktakingthelead.com, including incredible behind-the-scenes looks at Team Saxo Bank’s tactics, training and, of course, the bikes. In addition to the website, Saxo Bank knit the community of cycling enthusiasts and Saxo Bank fans together with real-time race updates and the latest Tour de France developments directly on their computer or mobile phones via Twitter and other social media activities.

Saxo Bank’s Tour de France facts and figures:

– Searches for the Saxo Bank brand on Google doubled over the course of the Tour. – The saxobanktakingthelead.com website had an increase of 459.79% growth in absolute Unique Visitors during the Tour.
– The Saxobank Twitter feed received a record 4,678 followers.

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Aetna Life Insurance Offers New Services

The LifeInsurance.org News Center reported today that Aetna Life Insurance recently announced some new company service additions. One added option includes a process for expediting claim payments when a loved one passes. The life insurance company has also put into place a method for making funeral planning available to policy holders and their beneficiaries.

What To Expect From The New Services
The new funeral planning services include allowing customers 24/7 access to specialists for advice and suggestions, extensive coordination resources and other services that should help defray costs for individuals dealing with a loss. During such difficult times, members as well as their beneficiaries can get useful assistance to make the best and most appropriate decisions for what can often be a costly experience. To further assist with absorbing some of the expense, Aetna has also implemented a service for speeding along claims for payment to help pay for the funeral beforehand. Such increased value of services help Aetna tailor life insurance policies specifically to customer needs.

The company has also announced its offering of a new program, Aetna Life Essentials. This plan gives members invaluable access to various financial and legal services. The program also provides incentives for clients to maintain their health by offering discounts on gym memberships, exercise equipment and hearing and vision resources. Customers and beneficiaries can also visit licensed social workers for counseling on disabilities or other serious medical conditions.

Scott Beeman, head of Aetna Life Insurance, spoke about the new services. “Our customers are looking to us to provide value-added services aimed at protecting and rewarding talented employees.” He went on to say, “Life insurance is an important part of the benefits package our customers offer their employees, so providing more than just benefit payouts is critical. Our offerings provide information and access to resources on avariety of issues including funeral costs, financial advice, estate planning and legal services. These services can truly make a difference for consumers at a time when they need it most.”

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LV= Warns Of £264m Repair Bill For Alcohol-Fuelled Home Accidents

LV= is warning that accidents caused by Brits drinking and partying at home this summer is predicted to leave UK homeowners with a total repair bill of £264 million*.

New research by LV= home insurance suggests that the explosive combination of the football world cup and hot weather has fuelled a boom in alcohol-related accidents, as Brits increasingly hold parties at home. Based on last year’s breakages, 73,000 TV/computer/games console accidents, 686,000 stains on carpets, and 955,500 breakages have already happened this summer.

Of last year’s accidents 56% admitted that alcohol was involved and 31% stated the guest who did the damage was ‘quite drunk’ when the accident happened. A further 44% admitted they were ‘a bit tipsy’ at the time. The most common accident was broken glass or crockery (29%), followed by spillages causing damage to furniture (22%) or stained and damaged carpets (20%).

LV= is warning homeowners to ensure they opt for accidental damage cover as part of their home contents insurance, so that if any serous mishaps occur they are not left out of pocket paying to put the damage right.

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Debt Solutions Company Scottish Trust Deed Welcomes The Bank Of England’s Decision To Keep The Interest Rate On Hold

The company backed the Bank of England’s decision saying this will restore some faith to consumer doubts over the fragile state of the economy.

The company also said this is at least one positive that can be taken f r o m the downturn of the economy, and added that this indicates the central banks Monetary Policy Committee is more concerned about protecting the recovery of the economy than increasing fears of a double dipped recession.

Last month, for the first time since November, the Monetary Policy Committee’s decision was split.

This current base rate marks a point in history as being the seventeenth straight month in which the rate has remained at a low of 0.5%. In a move which may create more controversy, the Bank of England also decided to put a hold on its quantitative easing programme, which is designed to filter newly created money into the economy.

An expert at Debt Solutions company Scottish Trust Deed commented: “The banks decision to hold the interest rate will be welcome news to families on a low income as this is the sector that feels the brunt of the recession more than any of us”.

“The average family in the UK needs an annual income of around £29,000 just to afford life’s basics. Inflation has risen but salaries haven’t. An average person ten years ago with a basic wage, whose salary has increased with inflation cannot afford to live in today’s current financial climate”.

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Saxo Bank Launches New Suite Of Free Forex Widgets

Saxo Bank, the specialist in online trading and investment, is launching a new Forex Content Sharing Program, with a suite of freshly-designed Forex widgets that bring real-time FX prices, charts and commentary, to any website or blog.

Saxo Bank Launches New Suite Of Free Forex Widgets

Forex Trading widgets are ‘mini web pages’ which add live, continually updating FX content to a website. Seven customisable web widgets, including a Forex Quote List, Currency Converter, Forex Ticker, real-time Forex Chart, Economic Calendar, Price Alert and Market Call videos, are now available to webmasters and bloggers who register as Content Sharing Partners. Each widget is based on Flash components, making it simple to add them to any platform, including Facebook, WordPress and Blogger.

“Widgets are becoming increasingly popular as internet tools. Ours allow users to add live Forex content to any website, whether it’s a financial site, an FX trading blog or a travel site offering its customers real-time currency conversions,” said Adrian Coxon, Saxo Bank’s head of Online Marketing.”With our Content Sharing Program, Saxo Bank is making it easier than ever for a variety of websites to add Forex information that will be relevant and useful to their visitors.”

“All of our widgets have been re-designed for today’s blogs and websites,” Coxon added, “And we’re particularly excited to be adding streaming video with Market Call, which delivers video updates from Saxo Bank’s renowned Forex analysts directly to our Partner’s websites.”

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LV Reports Holidaymakers Ignoring Vital Vaccinations

LV= has reported that holidaymakers are putting themselves at risk of serious illness by not having recommended travel vaccinations, as GPs report a rise in the cost of jabs.

According to travel insurer LV=, more than a quarter (26%) of holidaymakers travelling in the past 12 months went without the recommended vaccinations for illnesses such as Hepatitis A, Typhoid and Diphtheria.

The LV= report found that most of the holidaymakers who didn’t have jabs (19%) simply didn’t bother to seek medical advice and so were unaware of the health risks they could potentially face and one in fifteen (7%) actually ignored medical advice to be vaccinated.

The research found that cost is contributing to holidaymakers’ reticence to have the appropriate vaccinations, with more than one in ten (12%) who didn’t have vaccinations doing so for financial reasons. As part of the LV= report, GP practices were also questioned about their vaccination prices and close to half (43%) reported a rise in the cost of vaccinations over the past five years. The cost of Malaria tablets has increased most steeply, increasing by more than 11%.

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The Children’s Mutual Reveals Dads Are Number One Hero For Kids

The Children’s Mutual has revealed that Dads, and not footballers or pop stars, are the number one hero for kids aged between five and seven for the second year running.

The annual UK poll by The Children’s Mutual has revealed that although Dads have topped the list of heroes, mums will be disappointed as they have fallen from the number two spot last year, to number three in 2010.

However if Dads want to top the list again next year, they can’t afford to rest on their laurels just yet. They face strong competition from fictional characters such as Ben 10, Spiderman and Hannah Montana. Interestingly, there are four new entries in the top 10 this year, with teachers coming in at number five, the ever-popular Cheryl Cole at number six and Granddad at number nine. Those to fall out of favour in 2010’s top 10 include Gabriella from High School Musical, Power Rangers, Dora the Explorer and Sporticus.

Tony Anderson, Marketing Director at The Children’s Mutual, said: “Since last year, Dads have continued to inspire their children and have held on to the top spot to be their number one hero. Dads have beaten off stiff competition from great fictional characters such as Doctor Who and Ben 10 which is a huge achievement.”

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Prudential Reports Over A Third Of Women Face Retirement Poverty

Prudential has revealed new research that shows more than a third of women (35 per cent) planning to retire in 2010 will receive an income which is below the poverty line* – £14,000 a year or less – according to the latest findings** from Prudential’s Class of 2010 retirement survey.

Prudential Reports Over A Third Of Women Face Retirement Poverty

By comparison 29 per cent of men will face their retirement on an income of less than £14,000 a year.

The gender gap becomes even starker over the age of 65 where 42 per cent of women over 65 will have incomes below the poverty line compared with 33 per cent of men. According to the Joseph Rowntree Foundation, a single person in Britain needs to earn at least £13,900 a year before tax** in order to afford a basic, but acceptable standard of living.

Overall nearly a third (32 per cent) of people planning to retire in 2010 will have an income that falls below the poverty line.

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LV= Discovers Wealthy Young Brits Make Easy Target For Thieves

Research from LV= Streetwise has revealed that many young brits are making themselves easy targets for thieves as 92% of 13-15 year olds carry a mobile phone on them whilst out and about with their friends, 74% carry cash and 42% leave the house with an iPod.

The clothes and gadgets carried by the average young teen on Britain’s streets are worth £246*, singling them out as targets for thieves, while 21% of 5-8 year olds carry a mobile phone** and 17% carry cash when they’re out and about with friends.

Many young people carry valuable items like a mobile phone because their parents want to keep them safe. Among 5-15 year olds, as many as 62% said their parents ask them to keep a mobile phone with them. But mums’ and dads’ attempts to protect their children when they’re out on their own may be inadvertently increasing the risk of theft, as 11-16 years olds make up a third of all mugging victims***.

Furthermore, by focusing their concerns on outside threats such as stranger danger, parents could be blinkered with regard to their children’s safety knowledge in and around the home. The LV= Streetwise research shows that 38% of 5-15 year olds would not know how to leave the house safely in the event of a fire, and 15% don’t feel they are able to cross the road safely.

The LV= Streetwise research findings also reveal parental confusion over when it’s right to give their children more independence. 49% of parents**** said they are so unsure about what is the right age to allow certain freedoms to their kids, that they make up the rules as they go along.

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The Children’s Mutual Reveals Cost Of Top Career Aspirations Set To Soar

The Children’s Mutual, the leading Child Trust Fund provider, has revealed new research* that suggests parents could be facing a bill in excess of £100,000 if their children grow up to fulfil their career ambitions.

The annual ‘What I Want to Be’ poll revealed that among five, six and seven year-olds, becoming a teacher, doctor or vet are the jobs of choice. The Children’s Mutual warned parents to start saving now as the latter two could cost £116,000 and £117,000 respectively in 18 years time.

Tony Anderson, Marketing Director of The Children’s Mutual, said: “Parents tell us their young children are highly ambitious and that they, as parents, fully intend to help them fund their futures. But the sums of money the top careers command could cause financial nightmares for families who don’t plan ahead. While the Coalition Government has announced its plan to significantly reduce payments into Child Trust Funds from 1 August 2010 and to abolish the scheme altogether for new babies born from 1 January 2011, the reality is that the cost of children’s futures hasn’t changed. We believe that the only way for parents to financially manage these costs is by saving regularly over the long term and are urging them to continue doing so.”

The Children’s Mutual questioned over a thousand parents about what their children said they wanted to be when they grew up and found that the majority of today’s children are looking for a career which requires further training and education. The top careers of doctor, teacher and vet have featured in the ‘What I Want to Be’ poll for the last three years, demonstrating that children consistently aspire to careers that will need higher education.

According to The Children’s Mutual, 93% of parents of today’s young adults are still funding their children, and the expert in long-term savings for children does not anticipate this changing. The Children’s Mutual is urging parents to continue saving regularly over the long term rather than having to face finding such large sums of money in the future.

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LV Launches Innovative Recruitment Advertising Campaign

LV=, the insurance, investment and pensions group, has announced the launch of a ground-breaking recruitment advertising campaign. The campaign uses unique technology that enables jobseekers to interact with existing LV= staff and find out about the jobs on offer before even applying.

The poster and taxi campaign includes five different poster designs each featuring a different LV= employee who has their own story to tell. The campaign invites jobseekers to take a photo of the poster with their mobile phone and send the image to LV= via MMS or email, using short code 67777 and adding the keyword ‘LV’. Using image recognition software, LV= will then identify which employee was on the poster, and make a pre-recorded call to the jobseeker in which that actual employee says what they do at LV= and what it’s like to work there.

The campaign features imagery around LV=’s iconic green heart and uses a wide range of media including online, social media, outdoor and the innovative poster and taxi campaign. The innovation is continued on LV Careers where jobseekers can interact with existing staff as well as hear from Mike Rogers, group chief executive and apply for jobs online.

There is also a charitable element to the campaign, as for every text received through the campaign LV= will donate 10p to its nominated charity, Great Ormond Street Hospital.

LV= is currently recruiting for staff in many of its 28 offices across the UK. Locations of particular focus include its head office in Bournemouth plus LV= offices in Bristol, Croydon and Huddersfield. The majority of jobs on offer are within LV=’s general insurance division.

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Saxo Bank Launches Forex Education Programme On Facebook

Saxo Bank has announced the addition of a Forex Trading Education tab to its Saxo Forex fan page on Facebook, allowing traders of all experience levels to enhance their Forex trading knowledge and gain new insights into the psychology of trading.

Facebook has over 400 million users worldwide, and a growing number of companies are moving to the platform to educate and communicate with customers. The Saxo Forex Facebook page has seen a rapid growth in number of ‘fans’, Facebook’s term for users who show interest in the company and automatically receive all updates of the page. Since its launch in February the page has attracted over 5,500 fans, a large percentage of whom read new posts and follow discussions on a daily basis. The page enables users to participate in Forex trading discussions and stay informed of upcoming events, such as seminars.

Many Facebook users with little trading background discovered the page as well, and asked for ways to improve their Forex Trading knowledge. Saxo Bank formulated an education application that is useful for traders of all experience levels. The programme consists of beginner, intermediate, advanced and expert sections. The application will soon be recieving an update, giving visitors the opportunity to test their knowledge beforehand in order to help them decide at which level to start learning. The update will also give users the option to post their progress in the education section on their wall, which will be visible to this person’s contacts.

Educating clients has always been one of Saxo Bank’s strengths. TradeMentor, its existing education programme, offers online and offline course materials on both Forex Trading and CFD Trading and the company aims to reach a broader audience with the Facebook application, giving users the opportunity to discuss the topics with other traders.

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