Tag Archives: Barclaycard OnePulse

Barclaycard Reveals New Advert

Barclaycard has launched its much anticipated sequel to its famous waterslide commercial. The new advert tells the story of an even more adventurous and innovative commute to work – on a rollercoaster. The fast and exhilarating 60 second rollercoaster ride brings to life Barclaycard’s mission of making its customers’ (both retailers and consumers) lives easier through contactless payment technology.

Barclaycard Reveals New Advert

‘Rollercoaster’ takes forward the successful features of ‘Waterslide’, using a fun and engaging story of one character’s journey to work to promote the ease of using a Barclaycard. The advert begins with the character standing at the lift doors of his apartment block when a rollercoaster pulls up and takes him on a wonderfully smooth and liberating journey high above the clutter and congestion of the city below, only slowing slightly when he makes a contactless payment at the bakery en route to work.

Filmed in New York and Hollywood, the rollercoaster advert has been the most technical and complicated shoot to date in Barclaycard’s celebrated history of advertising. Utilising a real rollercoaster cart and 40ft of working track, the ad also features the first use of the ‘Spidercam’ in an advert since the camera was developed to film parts of the ‘Spiderman’ movies and complex CGI to help create a realistic vision of a rollercoaster weaving in and out of the city’s skyscrapers.

The four week campaign launched online on YouTube and Barclaycard’s Facebook page on the 22nd January with a 60 second advert and aired on television for the first time two days later. A 40 second version was introduced after the first week. The TV activity is part of a wider campaign that will include online adverts and a social media campaign set to reach more than 10 million people using the Barclaycard Facebook page as a hub for all new information about the commercial.

Following on from the success of the Waterslide iPhone game, Barclaycard will launch a Rollercoaster download game later in the year.

Contactless payment technology was pioneered by Barclaycard in the UK in 2007 with the launch of Barclaycard OnePulse. Now, all Platinum, Gold and Classic Barclaycards are issued with contactless technology and over five million are in circulation in the UK. Over 20,000 retailers now accept contactless payments throughout the UK.

Via EPR Network
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Barclaycard Announces 100 EAT Stores Across The UK To Go Contactless

Barclaycard has announced that EAT, a leading sandwich, soup and coffee shop, will rollout contactless technology and payment across its entire network of 100 stores from mid November. The rollout of contactless follows a successful pilot project in 24 London based EAT stores over the past 18 months.

The rollout, which began in March 2008 and will be completed by mid November, will see contactless payment available in EAT stores in a range of towns and cities across the UK including Manchester, Birmingham, Oxford and Cambridge. These stores join Barclaycard’s ever-expanding contactless payment network, with more than 9,000 outlets now accepting contactless payments across the UK.

Contactless allows customers to purchase items of £10 or under without the need to enter a PIN or sign, with customers requested to enter a PIN occasionally for added security.

Dan Salmons, Director of Payment Innovations at Barclaycard commented: “Contactless is the future of payments and we believe that contactless payment, via card or mobile phone, is one of the safest and most secure ways to pay. We welcome this rollout as it demonstrates how both consumers and retailers are benefiting from the convenience of quick, secure payments with contactless. Consumer feedback highlights the growing demand for contactless and we expect EAT to be amongst the first of many major retailers who will become contactless enabled over the coming months.”

Rene Batsford, Head of IT at EAT commented: “For the last 18 months we have accepted contactless payments in over 30 stores in London, and the success and feedback from our customers meant the decision to rollout contactless across our entire network, was an easy one to make. Customers across all our stores can now benefit from a fast, secure way to pay.”

Barclaycard and Barclays have issued over four million contactless enabled credit cards since Barclaycard OnePulse credit card launched in September 2007 and have the highest market share of contactless terminals in the UK. Other well-known brands such as Prêt a Manger, Coffee Republic, the National Trust, Books Etc and Yo Sushi also accept contactless payments.

Via EPR Network
Financial press releases

Barclaycard has announced it is to freeze its rates for existing customers, as well as offering a reduced APR for new Barclaycard Platinum and Barclaycard OnePulse customers

Barclaycard is freezing the prices for all its UK personal customers for at least the next four months. Although committed to the principle of risk based pricing, Barclaycard has decided to suspend the process to help its customers, meaning no individual will have their purchase interest rate increased until at least June due to the change in their risk profile.

At least three million UK Barclaycard customers will benefit from the freeze in rates, with purchase interest rates being reduced by between 2.5% and 5%. Selected customers will be informed directly of the change, with half of these reductions being implemented in February and the remaining taking place throughout the year. These customers have been identified as having a low risk profile and they include both those who clear their account regularly and customers who borrow.

As well as freezing rates for its existing customers, Barclaycard has reduced the headline APR for its flagship Barclaycard Platinum credit card (the most popular card in the company’s portfolio) and Barclaycard OnePulse (the combined credit, contactless and Oyster card) by 2.5% to 12.4% for new customers. In addition, Barclaycard will continue to offer a full range of cards to new customers, depending on individual circumstances and needs.

Barclaycard has also established a new helpline for customers concerned about their financial situation. Those who believe that they may get into difficulty can talk directly to an expert and receive practical support and advice by calling the helpline number available in the credit card guidance section of the Barclaycard website.

By using behavioural data shared with other credit card lenders and additional information about the total borrowings of customers, Barclaycard can now able to predict accurately when customers may be getting into difficulty, and the company is launching a programme of contacting customers who are showing potential signs of financial difficulty before they miss payments, offering support and advice to individuals as soon as possible.

Barclaycard has committed not to contact customers for up to two months to seek payment if they are actively working with the free money advice sector to sort out their financial difficulties. Continuous training of collections advisors is being undertaken to ensure that all customers in difficulty are treated with compassion, empathy and respect. Barclaycard has also committed £4.3 million over the next three years to the company’s flagship community initiative Horizons, which it launched in 2005. Working with three charity partners, including Citizens Advice, the additional money will enable Horizons to support 450,000 lone parents and their children to deal with financial hardship and build their skills for a brighter future through a programme of debt advice, financial literacy training, grants and an employability programme.

Antony Jenkins, Chief Executive of Barclaycard, said: “We recognise that 2009 is going to be a difficult year for many people and we want to do what we can, when we can, to help Barclaycard’s customers.

“Today’s announcement will assist millions of our customers and we are determined to support them further, in innovative ways, over the coming months.”

Barclaycard Platinum, APR of 12.4% with 0% BT for 12 months (3.0% BT fee applies) and 0% on purchases for 3 months.

Barclaycard OnePulse, APR of 12.4% with 0% BT for 12 months (3.0% BT fee applies) and 5% cash-back on Transport for London spend plus 0.5% on all other spends until the end of 2009.

About Barclaycard:
Barclaycard, part of Barclays Global and Retail Commercial Banking division, is a leading global payments business which understands the needs of both purchasers and sellers. It enables retailers and merchants to accept cards, helps customers make payments through card, contactless and mobile applications as well as extending credit to consumers. In addition to the UK, Barclaycard operates in the United States, Europe, Africa and the Middle and Far East.

Via EPR Network
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