New research* has revealed the British public are taking it upon themselves to get the things they really want by self-gifting.
Research commissioned by Barclaycard shows that over half of us (58%) believe it’s the thought that counts when receiving a gift but one in six (16%) would rather have chosen the gift themselves. Almost half of Brits (43%) have indulged in self-gifting around Christmas or birthdays at one time or another while one in ten (10%) say they always do.
The most popular reason for the new trend is simply people wanting to ‘treat themselves’ (44%) as it seems family and friends aren’t as good at present buying as many would like with almost a quarter (23%) admitting they indulge in self-gifting because ‘it’s the most sensible way to get what they want’. Even more surprising is that this rise in self-gifting comes at a time when almost a quarter of families (23%) are planning to reduce the amount they spend on gifts this year due to tighter economic conditions.
The top 5 most popular self-gifted gifts in order are: clothing and footwear; TVs and music equipment (including iPods, iPads, laptops); alcohol and tobacco; recreation and culture, and restaurants and hotels
When asked how they are able to afford their treats a large proportion said they are embracing cashback, points and mileage schemes (36%). Women are much more likely to use loyalty programmes to treat themselves (30%) compared to men (17%), which makes sense since the research showed that almost a quarter of women see indulging in self-gifting as a guilty pleasure, compared to just 13% of men.
Nick Clements, Managing Director at Barclaycard UK explained: “We took time to speak to our customers to understand how they want to be rewarded when they spend. Choice and value came out as the key to meet people’s needs.
“We know that purse strings are being tightened and we also know that people like to treat themselves and their families. The new Barclaycard Cashback card helps you do just that. The only thing we can’t help out with is what your loved ones want to receive this festive season.
“Our Cashback card is built on choice and simplicity, giving customers 2% on their five biggest monthly purchases and 0.5% on everything else. Our Cashback card puts you in control of what you get the 2% boost on each month; unlike other cards that only give you a bonus for certain types of spend. All customers need to do is make fifteen purchases a month, of any amount to qualify for the 2% cashback rate.”
For more information on the Cashback card; visit: www.barclaycard.co.uk/cashback