Tag Archives: charge cards

Barclaycard Contactless To Receive Consumer Awareness Boost

Barclaycard contactless is to receive a consumer awareness boost as EAT. and London branches of Subway both launch in-store marketing campaigns to highlight that customers can use contactless enabled debit and credit cards to make purchases of £15 and under.

Barclaycard Contactless To Receive Consumer Awareness Boost

The in-store ads and point-of-sale material have started appearing in EAT. with the aim of making the millions of contactless cardholders in the capital aware that they can make transactions quicker and easier. The marketing campaign and roll out of contactless in EAT. and Subway shops in London have been run in partnership with Barclaycard, the biggest provider of contactless debit and credit card payment terminals in the UK.

The campaign seeks to raise the profile of the contactless symbol, which is common to both the cards with the relevant technology and the retail outlets that are able to accept payment by contactless.

Rene Batsford, head of IT at EAT. said of the campaign: “We see contactless as a major product differentiator – we can say to customers that choosing to pay contactless in EAT. will give you valuable lunchtime minutes to spend away from queues. But whilst we have the technology, thanks to Barclays and Barclaycard, we now feel we have to help inform customers how contactless works and some of the benefits that they can expect.”

Julie Pottier, services purchasing manager at Subway, believes that the future is contactless: “Subway is proud to be involved with the first generation of contactless payments and pleased to be part of a payment revolution that is making life easier and quicker for consumers. Subway is sold on the innovation, and we now want to educate our customers that contactless exists, how it works and where they can use it.”

Stuart Neal, head of UK payment acceptance, Barclaycard, said: “We are working with our retailers to champion contactless, helping raise consumer awareness of a step change in payment technology. With so many consumers already able to pay without the need to enter their PIN and more retailers discovering the benefits of adopting contactless payment, educating customers this year is going to be key, as the technology becomes more commonplace.”

Via EPR Network
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Barclaycard Announces Major New Partnership With Wembley Arena

Barclaycard has announced a major new partnership programme with Wembley Arena. The partnership sees Barclaycard’s 10.4 million UK customers gaining preferential access to tickets and onsite exclusive benefits at the world renowned venue.

Barclaycard Announces Major New Partnership With Wembley Arena

Gary Twelvetree, Barclaycard’s Global Brand Director said, “Wembley Arena is one of the best-known and respected venues in the British music business and for over fifty years it has played host to some of the greatest music acts of all time.”

“So the opportunity to link our own customer benefit programme, Barclaycard Unwind with Wembley Arena was irresistible. This partnership is part of our wider involvement in the music and entertainment business alongside existing title sponsorships Barclaycard Mercury Prize and Wireless sponsored by Barclaycard. We have resisted the temptation to create another corporate rock venue, so Wembley Arena retains hero brand status with ‘A Barclaycard Unwind Venue’ signoff underlining our commitment to providing enriched experiences for Barclaycard customers. As well as providing unique benefits for our customers, this partnership will allow us to showcase the latest payment technology such as contactless technology aimed at making payments simpler.”

Wembley Arena has recently undergone a £36 million redevelopment programme by owners Quintain Estates and Development plc and forms the centrepiece of the company’s substantial Wembley City redevelopment.

Quintain’s James Saunders said “The decision by Barclaycard to partner Wembley Arena demonstrates the calibre of the venue and the strength of its brand amongst the music loving public. Wembley Arena sits at the heart of the Wembley City development, which brings together retail, leisure, residential and commercial buildings in a world class entertainment district.”

Via EPR Network
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Barclaycard Figures Show Increase In Easter Credit And Debit Card Spending

The latest figures from Barclaycard Global Payment Acceptance, which enables 87,000 retailers to accept debit and credit card payments, shows spending was up 8.5% this year compared to last Easter. The figures which cover businesses traditionally associated with the Easter Weekend and who use Barclaycard to process their credit and debit card transactions, shows shoppers spent £205.5m in 2010 compared to £189.4m over the same weekend in 2009.

Barclaycard Figures Show Increase In Easter Credit And Debit Card Spending

Eating out was a popular choice with restaurants seeing a 13% increase in turnover on debit and credit cards compared to 2009. Other winners over the weekend included furniture and floor covering stores with spending up at 16.5% and 21.6% respectively. However DIY stores, a traditional beneficiary of the Easter weekend saw card spending staying flat with a slight increase of 1.5% on card spend compared to 2009.

Commenting on the data, Stuart Neal, UK Director of Barclaycard Global Payment Acceptance said: “The increase in overall spend is testament to customers wanting to get away or treat themselves over the four day weekend – with a significant increase in restaurants and holiday related activity. Unfortunately, it looks like garden centres were a victim of the weather with debit and credit card spending down 16.8% compared to 2009”.

Via EPR Network
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