Tag Archives: home insurer

Research Finds Brits Seriously Undervalue Their Wardrobe

New research from home insurer LV= reveals many people are seriously underestimating the value of their clothes, shoes and bags when calculating their home contents insurance. The research shows that on average people estimate their clothes are worth around £1600 with accessories such as dress jewellery and watches valued at a further £1,300. However experts at LV= estimate the true average cost of a wardrobe to be over double this at £6000.

Omnibus research was carried out by Opinium on behalf of the home insurer LV=. 2004 online interviews were carried out between 11-15 September 2009.

LV= home contents insurance experts estimate that the average women’s wardrobe is worth around £7,000, with clothes adding up to £5000 and accessories, including items of jewellery worth less than £1500 each, adding another £2000. Men’s wardrobes are estimated to be worth slightly less at £5000 but are more likely to include expensive business and sports attire.

With levels of ‘wardrobe’ underinsurance so high, LV= is warning Brits to ensure they consider how much it would cost to replace all their clothes, shoes and accessories in the event of their property being flooded or hit by a fire.

Emma Holyer, spokesperson for LV= home insurance, commented: “The majority of homeowners have contents insurance but we estimate the levels of ‘wardrobe’ underinsurance to be around 70%. When valuing their contents people just tend to think about expensive jewellery, electronics and items of furniture such as sofas, beds and dining tables and forget how much it would cost to replace their clothing, shoes and everyday jewellery should the worse happen.

“Although it’s a relatively small percentage of claims where we see an entire wardrobe’s contents destroyed if you are underinsured you could find that your insurer will reduce the amount they pay out to reflect the cover taken out.”

As well as home insurance cover not fully covering attire in the home, under half (42%) of contents polices sold include personal possessions insurance. Personal possessions cover insures belongings that are regularly taken out of the home, such as bags, ipods, laptops and clothing against theft, damage or loss.

Via EPR Network
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Unfair Blacklisting Due To Id Fraud Is Set To Boom Warns LV=

A new report* released by LV= shows that the number of Brits whose credit rating has been badly damaged by identity theft is likely to almost double within the next five years, with up to 240 people a day being affected.

The new research by home insurer LV= shows that nearly half of all Brits (46%), have experienced some sort of credit problem**, with 27% blaming mistaken identity, and 29% said they had no idea why they had encountered a problem.

LV= is warning people that if they believe they have been refused credit unreasonably, they should investigate it further. It could be a sign that they have become a victim of identity theft.

To help assist the growing number of people affected by this problem, LV= home insurance now offers customers free access to an Identity Fraud Helpline. The helpline is staffed by specially trained expert advisers who will explain what people can do if they think they have been a victim of identity fraud.

The LV= research, undertaken by the Centre for Economics and Business Research (CEBR), includes views from over 6,000 adults who were questioned about their experiences in applying for credit cards and other services. The research shows that as many as half a million adults* have been ‘blacklisted’ as a result of being hit by identity fraudsters, with the figure predicted to rise by a further 440,000 over the next five years.

In the past decade identity fraud cases have rocketed, rising on average by 33% annually for the past eight years***. The research also reveals that victims of identity fraud face costs of over £2,100 to clear their name.

John O’Roarke, managing director of LV= home insurance, said: “In the last ten years we’ve seen a massive increase in the number of people targeted by fraudsters, illustrating the importance of vigilance in protecting personal information and monitoring for any problems that might prove to be a ‘symptom’ of identity theft.

“Our research shows that an unfair credit rating is a common problem for many and more worryingly, identity fraud is likely to rise sharply in the coming years. That’s why we’ve set up the LV= identity fraud helpline, free to all our home insurance customers, so that anyone who thinks they might have become a victim of identity theft has somewhere to go for help and support.”

* Opinium research indicates 2% of people have been a victim of identity fraud. UK adult population is 47.9 million (derived from the Labour Force Survey); CEBR predicts cases will rise by 440,000 cases in the next five years.
** Credit problems are defined to include being denied a loan (including mortgage), credit card, utility or service contract, being investigated by bailiffs, incorrectly receiving a court summons or unpaid bills.
*** CEBR analysis based on CIFAS data: in 1999 there were 9,000 reported cases of identity fraud, rising to 77,500 in 2007.

About LV= 
LV= is a registered trade mark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs over 3,800 people, serves around 3.2 million customers and members, and manages around £7 billion on their behalf. We are also the UK’s largest friendly society (Association of Friendly Societies Key Statistics 2008, total net assets) and a leading mutual financial services provider.

LVFS is authorised and regulated by the Financial Services Authority register number 110035. LVFS is a member of the ABI, AMI, AFS and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

Via EPR Network
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