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Confused.com Launches New Social Media Campaign

Confused.com is challenging the British public to show everyone what they can do in 5 seconds, coinciding with the launch of Confused.com QuickQuote.

This latest social media campaign forms part of Confused.com’s ongoing marketing strategy for QuickQuote, a new text message service which can return a motor car insurance quote in seconds. The campaign reinforces the importance of having a car insurance policy and how this can be achieved in seconds by using QuickQuote.

For the ‘5 Second Challenge’ Confused.com is asking people to upload videos of themselves to YouTube and show us what talent they can perform in just 5 seconds, with the winner receiving a prize of £500. The social media campaign demonstrates the concept of time and what can be achieved in 5 seconds, a creative twist on the fact that the new ground breaking Confused.com QuickQuote service allows customers
to get a car insurance quote in seconds.

The social media competition started at 9am, Wednesday 16 May and finishes 9am, Wednesday 23 May and will be supported through the use of YouTube, Facebook, Twitter and Pinterest. To enter the competition, the British public simply have to upload their 5 second talent videos to YouTube by 9am, Wednesday 23 May 2012 and either email the URL to 5secondchallenge@confused.com or tweet @Confused.com with their URL and the hashtag #5secondchallenge to be entered. Some examples of talent at Confused.com can be found at http://bit.ly/confusedtalent

The videos will then be entered into Confused.com’s YouTube slam, which will be found at http://bit.ly/5secondchallenge from 12pm Wednesday 23 May.

The Confused.com YouTube slam will begin at 12pm, Wednesday 23 May and will finish 12pm, Monday 28 May 2012.

Sharon Flaherty, head of content at Confused.com, commented: “We are encouraging people to vote for their favourite video in our 5 second challenge on YouTube slam. To see the video of their choice rise up through the leader board, viewers simply need to vote for their favourites. We are hoping to find out what else the British public can do. By simply entering, someone could win £500 just by performing for 5 seconds. Who knows, fame could come early for someone.”

Via EPR Network
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Confused.com Revolutionises Car Insurance By Launching Quickquote Mobile Service

Confused.com the leading price comparison site is revolutionising the car-insurance price-comparison quote process by launching a new mobile phone service called QuickQuote.

This simple mobile quote service is available for UK based customers and cannot be found on any other price comparison site. Customers of Confused.com can get a motor car insurance quote and save money just by simply having a mobile phone.

Confused.com have worked with Process Flows a well-established SMS vendor to create the first mobile phone service that changes the way a car insurance quote can be returned. It’s the quickest way of getting a cheap quote when the renewal is due, or if people are just interested to see how much it would cost them to get insured on their dream car.

QuickQuote is an innovative way of allowing customers to get quick and easy car insurance quotes through their mobile phone. To use this simple service, the customer must have used Confused.com before. They simply text the number plate to 66800 and Confused.com will text back with the cheapest quote in seconds. Customers can get a quote for any car just by simply texting 66800 and it only costs £1 per text.

Once the quote is received via their mobile phone, the customer can also access it via their Confused.com account and will be shown the range of car insurance quotes which are available through Confused.com. Currently 130 insurers are available on their panel, offering the biggest car insurance comparison service in the UK.

The advantage of QuickQuote is that the customer’s details can be reused on subsequent occasions, saving customers the time and effort required to re-enter this information every single time they are looking to retrieve a quote on a vehicle.

Jeanette Fennell, Product Manager at business solution provider, ProcessFlows, developer behind the SMS technology driving the QuickQuote service said: “ProcessFlows was recommended to Confused.com. Our SMS technology is designed to meet the needs of large organisations who want to leverage the popularity of text to market and engage with an extensive audience in real-time. Confused.com continues to lead with innovative ideas that make shopping for car insurance quicker. I am sure this latest campaign will be very popular with consumers. Our technical director is already reviewing his car insurance after texting to QuickQuote.”

Mike Hoban, Marketing Director at Confused.com continues: “Confused.com revolutionised the search for car insurance 10 years ago through the launch of Confused.com. To follow on this success QuickQuote has been created to provide a quick and easy car insurance process which we have developed with Process Flows to help customers find cheaper car insurance and save them money. Conducting a car insurance quote can be a laborious task for motorists when it comes to buying or renewing their insurance. However with QuickQuote this will all change.

“With QuickQuote drivers can shop around and get the best quotes and hopefully save a hefty packet on the cost of car insurance in the process. For new car hunters it allows them to find out the kind of car insurance premiums that they could expect on a particular type of vehicle at any place or time; even on the vehicle forecourt, helping to make the big decision a little bit easier.”

Via EPR Network
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Confused.com Reveals That First-Time Drivers Prefer Smaller Cars

Confused.com has announced that, according to its recent survey, first-time buyers are becoming more savvy to the cost of cars; looking at the full cost of motoring rather than just the cost of buying a car.

Cars are one of the biggest expenses that people make in their life time, with 76% of respondents to the Confused.com survey stating this. However, people are having to compromise on the cars they drive. Big engines and car modifications no longer the new driver’s prerogative, due to the cost of insurance and overall rising cost of motoring.

According to Confused.com’s research, motor car insurance is viewed as a ‘huge expense’ by 66% of people. This is because the cost of an average comprehensive policy is £1,869 for women aged 17-20 compared with £3,635 for men.

Confused.com’s research showed almost 70% of people chose their first car with an engine size of 1.3 litres or less, with 15% of under 24s citing insurance cost as the main reason for choosing a care with a smaller engine.

To keep costs down, new drivers are opting for the Ford Fiesta, which was voted the most popular first car, followed by the Mini One, in the poll of 2,000 drivers (selected from a list of 52 different makes and models).

For a 17-year-old male to insure a Ford Fiesta Encore 1.3 litre engine, the insurance premium would cost on average £5,372.96. This compares with the cost for a first-time buyer purchasing a Volkswagen Golf GTI 2 litre engine, which would cost£12,144.75 for insurance cover. This is more than double the cost of insurance for a Ford Fiesta, the first-time buyers’ car of choice.

Gareth Kloet, Head of Car Insurance at Confused.com, said: “Car insurance is a huge purchase for young drivers. However, our research tells us that these drivers are adapting to pressures and opting for smaller, cheaper cars, in order to minimise their insurance premiums.

“Buying your first car is a really exciting purchase. For the first-time buyer, cost is an important factor with 50% saying that price affects their purchase, and 35% of first-time buyers paying £500 or less for their first car.”

To help young drivers, Confused.com advises them to first decide how much they can afford to pay for their first car; not just the sum to buy the car itself but also the running costs – insurance, MOT, vehicle excise duty, petrol, repairs and servicing. Confused.com encourages first-time car buyers to shop around on a price comparison site and add an experienced named driver onto their insurance.

Via EPR Network
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Confused.com Reveals An Extra £4bn Is Being Spent On Life Insurance By Uk Men

Confused.com has revealed that men across the UK are paying far more for their life insurance than women. Currently, men are paying an average of 26% more per policy, per year than women. The average British male will incur additional life insurance costs of £1,366 over their lifetime which equates to a shocking national figure of £4bn being paid. To make matters worse, Confused.com revealed that 1 in 4 men admit they never shop around for anything better.

The research also revealed that many people spend longer considering the purchase of a holiday or a car than choosing life insurance, with 54% of men saying a new car is a more important. The top reason for not having life insurance is because people don’t feel they need it (28%), and more than 1 in 4 of the UK are put off by the cost. Over 1 in 5 of people haven’t purchased life insurance because they don’t understand what it’s for.

Despite recent research showing that the majority of people (55%) feel worse off than in 2007 it appears that they’re not taking adequate measures to cut their costs. Over 1 in 4 policy holders confess to buying the first policy they come across, with men more likely to buy the first policy than women. It appears that people are reluctant to help themselves, as 40% of people don’t take advantage of price comparison websites when looking for life insurance quotes.

With the March 2011 European Court of Justice ruling taking effect from 21 December 2012, insurers will no longer be able to charge different prices for men and women when it comes to insurance. It is unlikely that men who already have a fixed policy will see any reduction in price.

So, making the effort to find a new or better value policy will become more important than ever as these changes begin to take place, but the research reveals that this might not come naturally to men, 65% of whom have never changed their life insurance provider.

Across all aspects of their lifestyle men generally don’t like shopping around, with an overwhelming 78% of those surveyed admitting to buying clothes without trying them on first, compared to only 25% of women. At Christmas men constantly fail to get the best bargain, with 39% of women shopping for presents from January onwards, compared to nearly 1 in 5 (19%) of men who leave it until the week before, resulting in inevitable overspending.

Matthew Lloyd, head of Life Insurance at Confused.com said: “Life insurance doesn’t seem worth the effort to many men, however they could be saving money by shopping around. Life insurance is about allowing your family to maintain their lifestyle if you were no longer around, and shopping with a price comparison site means you can compare prices from major providers in one place allowing you to find a good deal. The difference between men and women’s premiums means it’s even more important for men to make sure they’re getting the best deal possible.”

Via EPR Network
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Confused.com Reveals Men Pay More For Life Insurance

Confused.com has revealed that men across the UK are paying far more for their life insurance than women. Currently, men are paying an average of 26% more per policy, per year. To make matters worse, Confused.com reveals that a shocking 1 in 4 men never shop around for anything better.

Matthew Lloyd, Head of Life insurance at Confused.com, said: “Men complain that women take too long shopping, but men need to learn from women if they want to get the best deals – on life insurance, but also day to day items too.”

According to evolutionary psychology, men and women’s shopping behaviours are adapted from the traditional roles of men being hunters and women being gatherers. Men, the hunters, locate their item as quickly as possible, whereas women, the gatherers, spend time analysing the different items in order to get the best deal.

Men fail to get the best bargains especially at Christmas, with 39% of women shopping for presents from January onwards, compared to nearly 1 in 5 (19%) of men who leave it until the week before, inevitably overspending.

When clothes shopping, half of UK men (50%) take less than an hour to buy an outfit, whereas the majority of women (89%) actually take up to 5 hours. An overwhelming 78% of hunter men admit to buying clothes without trying them on first, compared to only 25% of women.

As a quarter of men (24%) default to their favourite shop, 48% of women shop around, before making their final (and best) purchase online or in a sale. This is because the single-minded hunter men don’t like going from shop to shop – 42% buy their groceries in one store, compared to nearly half (49%) of gatherer women who go to several shops, seeking out the best deal.

When it comes to shopping in the sales, men’s aversion to shopping means that they are already lagging behind women’s eye for a bargain, with 23% of men preferring to shop in the sales compared to 31% of women.

Whereas nearly 1 in 3 men don’t shop around for life insurance, there is one thing that they do shop around for: a car. Over 54% of men think that a car is the most important purchase to bargain hunt for, whereas the majority (32%) of women believe that it’s a holiday that matters most. This is because hunter men prefer bigger ‘catches’. Hundreds of years ago this would have been an antelope for dinner, these days it’s a car.

Matthew Lloyd, Head of Life Insurance at Confused.com continued: “Men are happy to spend the time shopping around for lifestyle purchases they perceive as important, such as a car or television, but comparing life insurance quotes doesn’t seem worth the effort for many. However, they could be saving money by doing so.”

Via EPR Network
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