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LV=

LV Launch New Website For Advisors

LV=, the leading retirement solutions and protection provider, has launched a new website for advisors. The new site brings all elements of previous web offerings for advisers from LV= together in one place, with various added benefits and services.

Among the additions to the new LV= advisor website is access to the full range of award-winning LV= products without having to log-in, with log-in only required for product quotes and applications. The log in process itself has also been simplified on the new site, with users having the option to use Unipass for further online security.

Users visiting the new site will also enjoy improved site navigation and the opportunity to download a range of product toolkits and support materials. Advisers can apply online to LV= for terms of business.

Justin Harper, Head of Adviser Marketing at LV=, said: “We are delighted to announce the launch of our new adviser website. It was designed with one goal in mind – to make it as easy as possible for advisers to access information about LV= products and then transact business with us quickly and efficiently.

“Virtually all the information advisers need is just a couple of clicks away, so they can get the support they need with no hassle. A simplified log-in process, or the ability to use Unipass, means that getting quotes and submitting product applications is easier than ever.

“We are always looking at ways to improve the service we give to advisers and our new website is just one step along the way. Watch this space for further developments.”

About LV=
LV= is a registered trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs more than 3,800 people, serves over 3.6m customers and members, and manages around £7bn on their behalf. We are also the UK’s largest friendly society and a leading mutual financial services provider, supplying retirement solutions and many other award winning LV= products.

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64% Rise In The Number Of Drivers Being Clamped In The Last Year

LV= has revealed a 64% rise in the number of drivers being clamped in the last year. Municipal clampers typically charge £116 and private clampers £120, with the legality of private clamping companies currently under dispute.

According to the research from car insurer LV=, local councils took £21m in clamping fees over the last 12 months compared with £58m taken by private clamping firms.

It’s not just the fines drivers have to pay; according to the research 4% of drivers who had their car clamped ended up with damage to their vehicle adding to their financial woes.

As the private clamping industry is currently unregulated, motorists have no official route of complaint or to get money back in the event of being unfairly clamped. Driver who find themselves in this situation are advised that the most effective route of complaint is to send a letter via recorded delivery including relevant photography of the clamped vehicle and localised area.

The rise in clamping by private firms has been particularly dramatic over the last 12 months, increasing from 292,023 incidences to 486,705 incidences, year on year.

The most common reason cited by people for parking on private land is the lack of available legal parking spaces in the vicinity (12%). LV= is calling on the government to increase legislation on private clamping companies and increase the number of parking spaces available.

17% of drivers believe they were clamped even though they were being parked legally and 59% said there was little or no warning displayed to indicate they were parking in a private space.

Moreover, 11% of those clamped by private individuals said their vehicle was not released immediately, even after they had paid the release fee. And a number of the motorists interviewed said they received high levels of abuse from private clampers.

John O’Roarke, managing director of LV= car insurance, said: “What we’re seeing is a huge surge in the number of drivers being landed with unreasonable and extortionate fines. Private clampers make millions every year and in some cases are using intimidating and aggressive tactics to raise money from drivers who have unknowingly parked in the wrong place.

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LV= Is Inviting Its Members, Customers And Website Visitors To Share Photos Of What They Love In Life

LV=, insurance, pensions and investment group is inviting its members, customers and website visitors to share photos of what they love in life, and be in with the chance of winning £1,500.

The competition’s theme ties in with LV=’s overall aim as a financial solutions and insurance provider, to help people look after the things that they love in life.

The photo could be of a family member or friend, a pet, or a treasured possession like a car or house, even a place they love to go on holiday.

The online photo competition judges aren’t looking for an ‘expert’ photo, but a picture that captures something that the entrant really cares for, in the most original, visually appealing and self-explanatory way.

Details of the competition have already been emailed to a large number of LV=’s customers and to competition websites, and already some excellent entries have been received and loaded up to view. And even if entrants don’t win the first prize of£1,500, there are three runners-up prizes of £250 to be had.

To take part in the competition entrants will need to register themselves as a member of the LV= online community, and then it’s simply a case of loading up their photos. The closing date is 31 October 2009.

Alan Lay, LV=’s Web Content Manager, said: “The LV= community has been very popular with our members since its launch, and this new competition is an ideal way for existing and new members to share what they really love in life with the wider community. Judging by the high quality of photos that we’ve already received, it’s going to be tough to choose the winners, though we’re sure that there are even better examples out there just waiting to come in.”

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Identity Burglary Crime Wave is Hitting Homeowners

LV= has revealed in a new report that one in seven burglaries last year was carried out solely in an attempt to steal the homeowner’s personal details.

A quarter of all burglary victims in the past year fell prey to ID fraud as a direct result of a break in. The research from home insurer LV=, which questioned both burglary victims and convicted fraudsters, reveals the scale of the crime and fraudsters’ tricks of the trade.

‘ID burglary’ is estimated to cost the UK over £150 million per year to rectify and according to the report the number of home burglaries involving personal data theft is predicted to rise by 33% year on year if ID fraud continues to increase at its current rate.

The LV= report found that credit cards, coupled with a form of ID such as a bank statement, utility bill or National Insurance number, are prized items on the black market as they make it easier for fraudsters to steal an identity. Individual identity documents can change hands for around £15, whereas fraudsters will typically pay £150 for a ‘bundle’ of personal identity information.

One fraudster said: “So many people make my job really easy by sticking all the key documents together in one place. And for all the family too, so you often get three or four identities for the price of one, so to speak.”

While ‘identity burglars’ are becoming more common, even thieves after more traditional items such as purses or wallets are likely to take the opportunity to steal personal details as well, because they know they can sell these on. Around 94% of handbags, wallets and purses contain at least one form of personal identity document.

To help assist the growing number of people affected by ID fraud, the LV= home insurance policy now includes free access to a special identity fraud helpline.

John O’ Roarke, managing director of LV= home insurance, said: “As the trend for identity fraud increases, we would strongly urge homeowners to take appropriate measures to limit their chances of being targeted by thieves and fraudsters. As well as installing home security measures such as burglary alarms and security lights, homeowners should ensure they store personal documents securely and if possible separately to minimise the risk of ID theft.”

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Fake Injuries Are On The Increase

LV= car insurance has reported that GPs have seen an increase in the number of people feigning injury in order to claim compensation. The research conducted among GPs has revealed that 65% of doctors have seen an increase in the number of attempts to make a fraudulent injury claim over the past ten years, with almost one in four reporting a surge since the recession began.

Fake Injuries Are On The Increase

The LV= research reveals a 25% rise in personal injury claims over the past six years, costing the NHS £8m in consultation fees every year and the insurance industry nearly £2bn in compensation payments*.

The most commonly attempted personal injury fraud is whiplash, which has a significant impact on car insurance costs, estimated at 20% of everyone’s premium*. The insurance industry is working closely with the medical profession to ensure that legitimate claims are supported whilst weeding out any false claims.

Doctors have also reported cases of people trying to fake post-traumatic stress and depression as ways of fraudulently claiming compensation.

The UK has twice the number of whiplash injuries reported compared with the rest of Europe* and the medical profession is becoming more wary of people attempting to make fraudulent claims. 49% of GPs said they are now more likely to scrutinise patients ‘injuries’ where compensation could be gained, and 36% said they are now less likely to write a letter to support a claim.

Dr Harry Brunjes, Chairman of LV=’s medical advice provider, Premier Medical Group commented: “The medical profession always has been, but is increasingly sensitive to individuals who could potentially defraud their employer or insurer as a result of exaggeration or even fabrication of clinical signs and symptoms.”

Although the vast majority of GPs said the increase in faked injuries was driven by people trying to get compensation [AU1]other common reasons cited included people trying to get time off work (66%), the ‘blame’ culture that exists in the UK (70%), because they are hypochondriacs (13%) or simply because they want attention (31%).

Martin Milliner, head of claims at LV= car insurance, said: “Clearly anyone who has a genuine injury as a result of an accident that wasn’t their fault, and loses out or can’t work as a result of it, is entitled to compensation. However anyone trying to get money for an injury that doesn’t exist is not only breaking the law but also wasting valuable NHS time and resources. We would urge any GP who has doubts about someone reporting an injury to investigate further to ensure that it is genuine.

“People may see making up an injury as a result of a car accident as a harmless crime and a quick way to make money, but if they are allowed to get away with it all car insurance premiums would be pushed up which is unfair on the honest motorist.” Anyone found guilty of making a fraudulent claim will also have a criminal record, could lose their job and could go to prison for three years or more, according to the official Sentencing Guidelines Council guidance.

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LV= Reveals UK Adults Set To Spend £178 Million Less On Weddings This Year

Research by home and travel insurer LV= reveals that cash strapped wedding guests are planning to reduce their spending on weddings this year, adding up to a total of £178 million less than before the recession kicked in. On average, men plan to spend £62 on wedding gifts compared to women, who plan to spend £40.

LV= research reveals that 11.1 million (23%) UK adults will attend a wedding this year. However, the impact of the economic climate has resulted in 2.7 million (25%) of those attending saying they cannot afford to spend as much going to the wedding and buying gifts as they would have otherwise. A further 24% said the bride and groom are not expecting them to spend as much because of the recession, with the average reduction in spend per person being £37.

Of the Brits set to attend weddings this year, 61% said that the recession has affected their attitude towards going. Nearly a third (31%) said they would be less willing to attend a wedding abroad this year if asked while 19% would be less willing to travel long distances in the UK due to the cost implications. A further 19% said they would avoid attending a wedding unless they were close to the people involved.

The research also reveals that the trend for weddings abroad is becoming increasingly popular. 2.8 million adults have attended a wedding abroad over the last 18 months and 1.4 million plan to do so over the remainder of this year. One of the most common reasons cited for attending weddings abroad is that the bride and groom are trying to keep costs down in the current recession.

John O’Roarke, Managing Director of LV= home and travel insurance, commented: “Weddings are clearly an expensive affair, but not just for the bride and groom. Despite the recession this research shows that the average couple will spend over £300 per wedding they attend. People planning on attending or holding their own wedding, both in the UK or overseas, should have travel insurance in place so that if they do have to change their plans at the last minute they won’t be out of pocket.

“In addition, much of this spend will be on wedding gifts so anyone planning their own wedding should check their home insurance policy to ensure it includes an automatic increase in home contents insurance to cover wedding gifts. The LV= home contents insurance policy automatically increases the sum insured by 10%.

“Finally, gifts such as cash will not be covered on most home insurance policies, so the bride and groom should make arrangements for any large amount of cash to be deposited somewhere safe rather than left in the house whilst they are on honeymoon.”

  • Opinium Research carried out a survey of 2,141 people between 16 and 20 Jane 2009. All population figures based on ONS statistics: 48,315,000 UK adults.

About LV=
LV= offers home, car, pet, travel and home insurance direct to consumers online and from its offices in Bournemouth, Croydon and Bristol.

LV= employs more than 3,800 people, serves more than 3.5 million customers and members, and manages around £7bn on their behalf. We are also the UK’s largest friendly society (Association of Friendly Societies Yearbook 2006/2007, total net assets) and a leading mutual financial services provider.

LVFS is authorised and regulated by the Financial Services Authority and entered on the Financial Services Authority Register No. 110035. LVFS is a member of the ABI, AMI, AFS and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

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LV= Life Insurance Online Customer Experience Score Continues To Improve

LV= has been recognised as one of the leading online life insurance providers by independent customer experience benchmarker, Global Reviews. The news comes hot on the heels of the launch of LV=’s redesigned website,

Against 13 competitors in the Q1 2009 online life insurance provider category*, LV= came second for its overall content, with a customer experience score of 57%. LV= topped the study for its online claims information, and its life insurance tips and advicesection. LV= was ranked second for the customer support and prospective customers categories.

Overall, the LV= Customer Experience score was 57%, an increase of 4% from Q4 2008, and 10% higher than the online life insuranceindustry average.

LV= ecommerce director Paul Wishman said: “We are delighted to receive such positive external feedback about our website, particularly after a major redesign and re-launch. Slick online purchasing capability is increasingly important in today’s financial services marketplace and we are committed to continually developing content and usability to enhance the overall online customer experience.”

LV= re-launched its website in March 2009. New features include a ‘top tab’ navigation system giving users ‘one-click’ access to all products, and a financial advice tab which consumers can click on to complete an online financial health check and book an appointment with one of LV=’s financial advisers.

Notes to editors:

* Independent research company Global Review measured LV=’s life insurance website against more than 650 criteria across 34 categories, interviewing more than 1,000 people to find out how they rated the experience during Q1 2009.

About LV=
LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and LV= is a trading style of the Liverpool Victoria group of companies.

LV= employs more than 3,800 people, serves around 3.5 million customers and members, and manages around £7bn on their behalf. LV= is also the UK’s largest friendly society (Association of Friendly Societies Yearbook 2006/2007) and a leading mutual financial services provider. LV=’s services include car, travel, pet and home insurance, financial advice and retirement plans.

LVFS is authorised and regulated by the Financial Services Authority and entered on the Financial Services Authority Register No. 110035. LVFS is a member of the ABI, AMI, AFS and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

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The Latest LV= Home Insurance Survey Reveals Addresses In Britain Are Being Devalued By A Total Of £71 Billion* As A Result Of Eyesores In The Local Neighbourhood

Of those questioned, 44% Brits live close to a dilapidated home which experts say typically knocks up to 10%** (£15,675) off the average house value of neighbouring properties.

Common ‘neighbouring problems’ which can affect a property’s value include overgrown or unkempt front gardens (22%), peeling paintwork (19%) and dumped furniture or mattresses left outside the property (10%). Persistent noise pollution such as invasive music from a house next door (11%) can also reduce the value of a typical property by an average of £18,000.

Analysis commissioned by LV= home insurance, reveals that would-be homebuyers assume that these problems indicate a ‘neighbour from hell’ which reduces the price they are prepared to pay and in many cases completely deters buyers from making offers.

Currently 11% of UK adults live next to a rundown property and generally the closer the proximity of a neglected or noisy home, the greater the effect on a property’s value, according to chartered surveyors Zennor Consultants.

In the present market downturn, valuation surveyors are also more likely to down-value a property where they can see that the tone of the area is negatively affected by evidence of anti-social behaviour, or by a significant lack of maintenance on adjoining properties. Conversely, when property prices are booming, they are often more willing to overlook even significant defects.

Poor maintenance of the house next door can also have other serious consequences. 33% of Brits have had their homes damaged by an adjacent property. Frequent problems include flooding or damp (11%), pest infestations (11%) and adjoining fence damage (9%), which overall costs the average homeowner £1,600 to repair. Just 19% of the next door properties’ owners covered such costs – either from their own pocket or by claiming on insurance.

John O’Roarke, managing director of LV= home insurance, said: “This research shows that the financial price of living near to an untidy neighbour could have dire consequences, not only on your lifestyle but also on a home’s value and maintenance costs.

“People living near these properties need to ensure they have suitable home insurance in place so that if the worst does happen they can claim for any damage to their home. Our research also found that unkempt properties have caused seven per cent of homeowners to fall out with their neighbours, so ensuring a good relation is always sensible – that way unpleasant situations can often be prevented.”

 

Research carried out on behalf of LV= by Opinium Research and Zennor Consultants.

* According to DCLG there are 25,754,000 UK households. 44% adults live near untidy property. Average UK house price £156,756 (Land Registry March 2009). Average reduction in value for an untidy street property = 4%. £6,270 x 0.44 x 25,754,000 = £71,050,135,200
** According to Zennor Consultants in March 2009.

About LV= 
LV= is a registered trade mark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies. The new LV= brand identity was launched in March 2007.

LV= insurance offers pet, home, travel and car insurance direct to consumers by telephone from its UK call centres in Bournemouth and Croydon and online from its website. LV= has been awarded the Defaqto five star rating for home insurance and car insurance. LV= insures over 1.6 million cars and 480,000 households in the UK.

LVFS is authorised and regulated by the Financial Services Authority register number 110035. LVFS is a member of the ABI, AMI, AFS and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

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LV= Has Announced That Its Level And Decreasing Term Assurance Products, As Well As Optional Critical Illness Cover, Are Now Available On The Moneysupermarket.Com Price Comparison Website

This is the first time LV= has launched its protection products online through an aggregator website. Customers can now compare the LV= life insurance and Critical Illness Cover products against the others which are available in the market, as well as any additional benefits that may be offered, with the ‘more than a cheque’ benefits from LV= which include ‘Healthy Steps’, an online health assessment and advice service, as well as free terminal illness cover.

Robin Willison, LV= Financial Advice Director commented: “It’s great that potential customers will now be able to compare the value and features of our life insurance against a number of other providers in the market. We are conscious of the financial pressures that many people are facing at the moment, and this move will demonstrate how competitive we are, and allow consumers to get the best value cover at a price that is right for them.”

Emma Walker, Head of Protection at moneysupermarket.com said: “We have been working with LV= through our off line advice team for five years and are now delighted to welcome LV= to the moneysupermarket.com consumer facing website, as we constantly strive to provide customers with the widest choice across the market. In the current climate it is more important than ever for customers to be able to compare prices and investigate levels of cover available. This is a great move for a protection specialist like LV= as they really are helping people to look after what they love in life by joining our platform.”

* Terminal Illness cover is included free and applies if the customer has less than 12 months to live, allowing customers to claim on their policy.

About LV= 
LV= and LV= Liverpool Victoria are trademarks of Liverpool Victoria Friendly Society Limited and LV= and LV= Liverpool Victoria are trading styles of the Liverpool Victoria group of companies. The new LV= brand identity was launched in March 2007.

LV= employs more than 3,800 people, serves around 3.2 million customers and members, and manages around £7bn on their behalf. We are also the UK’s largest friendly society (Association of Friendly Societies Yearbook 2006/2007, total net assets) and a leading mutual financial services provider.

LVFS is authorised and regulated by the Financial Services Authority and entered on the Financial Services Authority Register No. 110035. LVFS is a member of the ABI, AMI, AFS and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

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LV= Research Reveals Importance Of A Good Claims Service

LV= research has revealed that 83% of people interviewed who had made a claim on their car insurance said they would pay more for their insurance cover if they had the assurance of a good claims service. However with many people buying insurance just based on the very cheapest price, LV= is warning consumers not to forgo quality just to save a few pounds.

Peter Horton, operations director for the LV= general insurance business said: “Many people are understandably looking to make savings and cutbacks on their insurance at the moment, so they might be tempted to buy a policy from the insurer offering absolutely the cheapest quote. However the danger is that they may save themselves a few pounds in the short term but end up seriously out of pocket if that insurer offers a substandard claims service.”

LV= operates an award winning claims service and so far this year has received two more accolades for its service, including a Consumer Intelligence Gold rating.

The latest Gold Award is based on Consumer Intelligence research among over 2,000 people who made a claim on their motor insurance in 2008.

People were asked to rate their overall satisfaction with the service they received from their provider and give their views on specific elements of the claims service, including courtesy cars, repair quality and levels of communication.

The award comes hot on the heels of a Which? Magazine’s People’s Choice award received by LV= last month.

The People’s Choice accolade is awarded to the best financial service providers across a number of categories as voted for by 15,000 Which? members. Members of the Which? online panel that had experienced a claim within the last 12 months were polled to find the top provider and LV=’s claims service provided under the Frizzell brand was voted as the best.

Peter Horton concluded: “The whole point of insurance is to ensure that if your car is involved in an accident or stolen your claim will be dealt with quickly and efficiently and you won’t end up out of pocket. It’s a false economy to go with a bargain basement price only to end up paying for premium rate telephone lines every time you need to speak to the insurance company, or being stuck without a vehicle for weeks on end. People shouldn’t just consider the price but also check the insurer has a good claims service.

Peter concluded, “LV= is a mutual insurer, meaning we aren’t liable to stock market fluctuation or shareholder pressures in the same way as many other insurers, so we are able to put service at the forefront of what we do whilst still offering a competitive price. As these award wins show, our claims service is one of the best in the market – as voted for by people who have experienced a claim, and who better to ask than them?”

 

About LV= 
LV= offers car, home, travel and pet insurance cover direct to consumers by telephone from its UK call centres in Bournemouth and Croydon and online from its website. LV= is a registered trade mark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies. LV= employs over 3,800 people, serves around 3.2 million customers and members, and manages around £7 billion on their behalf. We are also the UK’s largest friendly society (Association of Friendly Societies Key Statistics 2008, total net assets) and a leading mutual financial services provider.

LVFS is authorised and regulated by the Financial Services Authority register number 110035. LVFS is a member of the ABI, AMI, AFS and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

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The sixth annual survey from LV= insurance and investment group, on the Cost of a Child, shows that parents could spend £193,772 raising a child up to the age of 21

The sixth annual survey from insurance and investment group LV= on the Cost of a Child, shows that parents could spend £193,772 on raising a child up to the age of 21. This is equivalent to £9,227 or £25 a day.

The survey by the UK’s largest friendly society shows that the cost of raising a child has increased by 4% since the last survey in December 2007 and is up 38% over the five years since the survey began in 2003. Childcare and education remain the biggest expenditures, costing parents £53,818 and £50,240 respectively.

Mike Rogers, LV= Group Chief Executive, said: “Every parent knows how their hard-earned savings can dip thanks to eye-watering education and childcare costs. It is also likely to be of little comfort to mums and dads to hear that pocket money costs are at their lowest level since 2004, or that expenditure on family holidays in 2008 was only 4% up on the 2003 cost.”

81% of parents have had to cut back on family expenditure as a result of feeling the pressure financially in the economic downturn. Family activities are the main casualty, with over half of parents admitting to curbing their spending on holidays and short breaks, as well as reducing spend on leisure and recreational activities (52%).

In order to economise, 79% of parents are consciously buying lower cost items and supermarket ‘value’ items. 35% are buying second hand items to help make ends meet, with the same number selling unwanted items to raise money.

The pressure on family finances has also caused 37% of parents to reduce the amount they save regularly. Worryingly, 23% said they have also had to cancel or review their life insurance and income protection cover to help with family budgeting, which could have significant long term implications.

Mike Rogers continued: “Although parents are feeling the pressure financially, it is important they try to look beyond the short to medium term money worries. Life insurance and income protection are more important than ever in the current climate – the financial security of a family could be hugely affected if a parent was unable to work long term because of an accident, illness, or job loss.”

The average household could spend £50,240 on education over their child’s lifetime, including £34,300 on a three year university degree course. This includes tuition fees, travel, books, and living costs, including rent, bills and household items.

The cost of raising a child peaks during the university years, when parents could pay out £13,064 a year. But new parents may also find themselves significantly out of pocket, as the first twelve months of a child’s life could cost £8,853.

Mike Rogers continues: “Our research shows that parents are being very resourceful when it comes to budgeting and cutting back on non-essential spend. Planning ahead is more important than ever though, and saving as much as you can, just a little and often, could help to ease the financial pain.”

Tax efficient savings can make people’s money go even further. Individual Savings Accounts – ISAs are a great way to save and the new LV= ISA savings give parents the opportunity to invest in a fund that suits them, at a time that many are seeing as a good buying opportunity.”

About LV=

LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and LV= is a trading style of the Liverpool Victoria group of companies. The new LV= brand identity was launched in March 2007.

Liverpool Victoria Friendly Society Limited is authorised and regulated by the Financial Services Authority and entered on the Financial Services Authority Register No. 110035. LVFS is a member of the ABI, AMI, AFS and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

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LV= Research Reveals That Homeowners Hoping To Recoup Some Of Their Mortgage Costs Are Fuelling A Rise In Risky Renting

The findings of new research from LV= reveals a 56% rise in properties available to rent over a three month period, with the vast majority (86%) coming from homeowners choosing to let their properties rather than sell in a depressed financial climate.

But home insurer LV= is warning that these reluctant landlords are putting themselves and their tenants at risk, with the findings showing that just 27% have signed up to a compulsory tenancy deposit scheme (TDS) designed to protect tenants and landlords from disputes over the lease. This is despite it being a legal requirement for landlords to ensure deposits are protected by the Government approved scheme.

Introduced in April 2007, the TDP scheme was set up to prevent legal disputes over deposits at the end of a tenancy. All rental properties where a deposit has been taken since April 2007 are legally covered by the scheme.

The high numbers of landlords not signing up means thousands of tenants and landlords could run into trouble at the end of a tenancy. The findings show that 77% of renters have previously had some or all of their deposit money unreasonably withheld, while 13% of tenants have refused to pay rent towards the end of their contract.

With the research showing that 20% of tenancies end in dispute, LV= is warning tenants and landlords to take the correct precautions, and ensure they have legal protection cover included in their policy.

John O’Roarke, Managing Director of LV= Home Insurance, said: “This research highlights the numbers of new landlords entering the market, many of whom may not be aware of their legal obligations. It also illustrates the need for the Government to raise the profile of legislation such as the Tenancy Deposit Scheme and for these to be more strictly enforced, to protect both renters and landlords, as awareness is currently very low. Although the majority of private landlords are undoubtedly honest, our research shows that many tenants have experienced problems getting their deposit money back in the past, and are worried this could happen again.

“The average deposit is over £500, which is a significant amount of money, so renters and landlords need to make sure they know their rights. Renters should also always ensure they have home contents insurance in place, as they are more likely to be burgled than home owners and some polices will include a legal advice helpline, which could be used in the event of a contractual dispute.”

About LV= 
LV= is a registered trade mark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies. The new LV= brand identity was launched in March 2007.

LV= employs over 3,500 people, serves more than 2.5 million customers and members, and manages around £8 billion on their behalf. LV= is also the UK’s largest friendly society **** and a leading mutual financial services provider.

LVFS is authorised and regulated by the Financial Services Authority register number 110035. LVFS is a member of the ABI, AMI, AFS and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

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LV= Announces A Major New Protection Partnership With Standard Life

Leading protection provider LV= has announced a major new partnership with Standard Life.

The UK’s largest friendly society LV= will now provide its award winning Income Protection Plan and whole of life 50 Plus Plan to the customers of Standard Life, through Standard Life’s Direct Telesales team.

Standard Life will manage marketing and sales activity to its UK direct customer client bank, using LV= branded product literature. Customers will complete the sales process with Standard Life’s Direct Telesales team, acting as ‘introducers’ to LV=. LV= will then manage all underwriting, administration and servicing of the policies. The partnership will run for an initial period of three years.

Commenting on the new partnership with Standard Life, Stuart Tragheim, LV= Director of Distribution Strategy and Business Development said: “We are delighted to have won this partnership and to be the new provider of specialist protection solutions to Standard Life’s customers. We have award-winning product and service expertise in protection, and Standard Life recognised our financial strength and our ability to deliver bespoke product solutions for customers, and to get these to market quickly.”

He continued, “This partnership builds on our substantial experience in packaging life and general insurance products for the customers of other like-minded organisations. As a financially strong mutual organisation, we plan to extend our ‘partner of choice’ franchise going forward.”

Anne Gunther, Chief Executive of Standard Life Client Management said: “I am delighted LV= has been appointed to our panel of protection advisers. This arrangement will enable us to continue developing our direct to customer proposition and offer clients a holistic approach to their financial planning needs. LV= has a strong brand and track record of innovative thinking in the protection market.”

Through its existing partnerships LV= provides life, protection and general insuranceproducts to a wide range of organisations including Nationwide Building Society, T&G, AMICUS, Intune (Help the Aged), CSMA Club and the Royal College of Midwives.

About LV=
LV= is a registered trade mark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies. The new LV= brand identity was launched in March 2007.

LV= employs over 3,500 people, serves more than 2.5 million customers and members, and manages around £8 billion on their behalf. We are also the UK’s largest friendly society (Association of Friendly Societies Key Statistics 2008. Total net assets) and a leading mutual financial services provider.

LVFS is authorised and regulated by the Financial Services Authority register number 110035. LVFS is a member of the ABI, AMI, AFS and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

About Standard Life
Standard Life has approximately 7 million customers worldwide and provides an extensive range of products and services, aimed at meeting the financial requirements of customers throughout their lives.

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LV=, the investment, pensions and insurance group, has revealed that the credit crunch, stock market volatility, and fears of a recession are growing concerns for the nation’s pre-retirement population

Six months after the LV= ‘State of Retirement’ report* first identified the rise of ‘FREDs’ – people approaching retirement who are Facing Retirement Earnings Doubts – new research shows that 69% of pre-retired people are now more concerned than ever about their financial security. This equates to 7.1m people**, an increase of 600,000 since the first LV= ‘State of Retirement’ report was published in May 2008***.

The rising cost of utility bills and food prices remains the biggest worry for people facing retirement, with 71% of those surveyed. However, this is marginally down on six months ago (76%), whereas worries regarding the credit crunch, stock market volatility, and fears of a recession are now all on the increase.

The credit crunch has become a concern in the last six months for an additional 2.1m pre-retired people, making a total of 4.2m. In addition, a further 1.8m people have become more anxious about a recession and a further 1.5m about stock market volatility, totalling 4.5m and 3.1m pre-retirees respectively. Over 50s are also more concerned about job insecurity. These three issues have increased in importance over the last six months, further contributing to the growing number of FREDs.

Despite the increase in those admitting to being more concerned about their financial situation in retirement, 20% are not saving anything towards their retirement, while 51% have not increased the amount they are saving. Of the 10% who have increased the amount they save each month, the average is £225 a month, £35 more than the average monthly amount from the survey six months ago.

Mike Rogers, LV= group chief executive, said: “In just six months the number of FREDs has increased, indicating that pre-retired people across the UK are more concerned than ever about their retirement finances. Unsurprisingly, the credit crunch, stock market volatility, and fears of a recession are now huge issues for these people, along with the perennial concern about the rising cost of living.”

The latest LV= report also shows that the number of people approaching retirement who haven’t taken any form of financial advice about retirement planning has increased to 60%, compared with 56% previously.

Mike Rogers continued: “The FREDs of this world have at least received some small comfort from the recent Pre-Budget Report, with the announcement of increases in both the state pension and pension credit. This goes some way towards bridging the gap between income expectation and reality in retirement, that our survey revealed is an issue for many people.”

All figures, unless otherwise stated, are from online Opinium Research

* Sample size was 1042 adults over the age of 50 years. Fieldwork undertaken 14th – 19th April 2008. ** The over 50s population in the UK is 21,011,000 (Source: Population projections by ONS, 2008). According to the research, 49% of those people are not retired. The research also shows that 69% (7.1m people) agreed they have become more concerned lately about retirement finances. *** Sample size – 1655 adults over the age of 50 years. Fieldwork undertaken 3rd – 9th April 2008.

About LV= LV= is a registered trade mark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies. LV= employs more than 3,500 people, serves more than 2.5 million customers and members, and manages around £8 billion on their behalf. LV= is also the UK’s largest friendly society (Association of Friendly Societies Key Statistics 2008. Total net assets) and a leading mutual financial services provider. LVFS is authorised and regulated by the Financial Services Authority register number 110035. LVFS is a member of the ABI, AMI, AFS and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

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LV= Has Reported That One In Three People In The UK Believe That Their Neighbourhood Has Declined Since They Moved To The Area

LV=, the UK insurance company, has commissioned a new report that has revealed that UK neighbourhoods appear to be in decline, with one in three people (33%) believing that their neighbourhood has gotten worse since they moved to the area. Moreover, a quarter of people said that they would like to move out of their neighbourhood, with less than one in ten saying that they would like it to remain ‘as it is’.

The ‘UK Neighbourhoods Report’ from LV, commissioned amongst more than 4000 home owners and home renters in the UK, paints a bleak picture of the declining standards of neighbourhoods in the UK. People say that compared to five years ago, they feel less safe, that local amenities and services have deteriorated, plus they have a growing fear of becoming a victim of street crime.

The report revealed that for most people, the concept of an ideal neighbourhood is one where they can live a quiet life free from the threat of street crime and anti-social behaviour. However, one in three people (32%) in the UK said that they feel they have seen an increase in street crime in their neighbourhood, with only 8% of people saying they have seen a drop over the last five years. This led to one in four people (28%) saying they feel unsafe walking in their neighbourhood at night.

Recently the Government announced that crime prevention and neighbourhood safety would be taken more seriously, with Communities Minister Baroness Andrews announcing a £500 million plan to revive deprived communities across the country, with the aim of cutting crime levels, improving educational achievements and boosting job opportunities.

John ‘O Roarke, managing director of LV Home Insurance, said: “This report shows that a large number of people throughout the country are not happy with the area they live in and, although there are many reasons for this, part of this is because of the apparent rise in street crime over the years. It is only natural for people to feel they should be able to rely on the police and crime prevention measures to make them feel secure but most people see standards largely as ‘average’, with a further quarter saying they actually regard it as poor.

“This paints a bleak picture of how large parts of society view their local areas, so this announcement by the Government to inject £500 million into certain areas to help tackle street crime is much needed.”

According to the report from the home insurer, the most popular thing that people in the UK want to change about their neighbourhood is the level of council tax they pay, with four out of ten people (40%) saying this is the biggest issue for them.

John ‘O Roarke continued: “Council tax has never been the most popular of bills but the fact that so many people are unhappy with the level they are paying can probably be linked back to the fact that people generally appear to believe that their local services need a lot of improvements made.

“It’s all too easy to say that if people are that unhappy with their neighbourhood, then they should move to somewhere else but with the current housing market decline and the credit crunch, it’s a difficult period for those who are aiming to sell their homes or move on. The Government has announced a number of steps to tackle neighbourhood concerns but only time will tell if they are enough.”

About LV=
LV= offers car insurance, home insurance and travel and pet insurance direct to consumers by telephone from its UK call centres in Bournemouth and Croydon and online.

LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and LV= is a trading style of the Liverpool Victoria group of companies.

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LV= Strengthens Its Enhanced Annuity Offering Meaning People With Minor Medical Conditions Could Be Entitled To Higher Levels Of Income

Flexible retirement solutions provider LV= has improved its enhanced annuity product by increasing the number of medical conditions accepted for enhanced terms under its conventional and with-profits annuities.

In addition to the medical conditions already accepted, customers who have a combination of milder conditions, such as high blood pressure and high cholesterol, and disclose them at application, may now be eligible for an enhanced annuity rate and an increased income in retirement.

Customers suffering from two or more mild medical or lifestyle conditions may now be able to qualify for enhanced annuity rates offering up to 7.5% more income than a standard annuity from the market leading provider. The new qualifying conditions include high blood pressure, being overweight, high cholesterol, smoking cigars, and smoking less than 10 cigarettes each day.

Matt Trott, Head of Annuities at LV= commented: “We hope the improvements to our enhanced annuity will encourage more people to apply and potentially receive a higher income in retirement. Many conditions that people may think are trivial and won’t enable them to qualify for an improved annuity, such as high blood pressure, may in fact open the door to enhanced annuity terms.

“It is therefore even more important that customers are open and honest about their health and medical conditions with their financial adviser. Even relatively minor conditions could increase the income they receive in retirement for the rest of their life.”

Examples of potential income increases, with the improved LV= product, compared with a standard annuity from the market leading provider:

– A 65-year-old male smoker could receive an extra £147 in income each year, equivalent to an increase of 3.2%, having disclosed he is receiving treatment for high blood pressure and high cholesterol, as well as being obese.

– A 65-year-old male smoker who is overweight who purchases a joint life annuity that will provide a 50% dependant benefit to his 62-year-old wife, will receive an extra £167 in income each year, equivalent to an increase of 4.8%, having disclosed he is receiving treatment for both high blood pressure and high cholesterol.

About LV
LV= is a registered trade mark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies. The new LV= brand identity was launched in March 2007.

LV= employs over 3,500 people, serves more than 2.5 million customers and members, and manages around £8 billion on their behalf. We are also the UK’s largest friendly society (Association of Friendly Societies Key Statistics 2008. Total net assets) and a leading mutual financial services provider.

LVFS is authorised and regulated by the Financial Services Authority register number 110035. LVFS is a member of the ABI, AMI, AFS and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

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A Surge In Pet Owners Changing Their Pets Diets And Swapping Meat For Vegetables And Fruit

The latest report from insurance provider LV= has shown that health concerns have led to a surge in pet owners changing their pets’ diets and swapping meat for vegetables and fruit.

40% of pet owners now feed their pets up to three portions of fruit and veg a day and according to the new research by pet insurer LV= there are now more than 145,000 cats and dogs in the UK on a vegetarian diet.

In turning their animals vegetarian, these pet owners are following celebrity dog-owners such as Alicia Silverstone* and Paul McCartney** who feed their dogs a vegan and vegetarian diet respectively.

One of the main reasons for the trend in vegetable heavy diets is the perceived health benefit, with 42% of pet owners who have increased the number of vegetables in their pets’ diet saying they have done so to improve the health of their animal.

16% of pet owners said they simply follow Government nutritional advice for humans, such as eating five portions of vegetable and fruit a day, and apply it to their pet.

According to the report from LV=, other reasons given include the cheaper cost of a vegetarian diet (12%), because organic pet food is a waste of money (29%) and because it’s more ethical (4%). Just one in four (24%) of the UK’s cats and dogs now exist on a meat-only diet.

The most popular vegetables to give to pets are carrots (19%), potatoes (12%) and peas (11%).

As well as pets eating more vegetables, the LV= research shows that 13% of UK pets are given vitamin or vegetable supplements daily.

Health-conscious owners say they have noticed a range of improvements from their veggie-eating pets, from fewer health problems (27%), glossier coats (21%), and a better digestion (28%), to loss of weight (13%).

Emma Holyer, Spokesperson for LV=, said: “As this research shows there are thousands of cats and dogs consuming vegetables in their diets without any problems. In fact, these diets are well known for relieving arthritis, skin and fur problems and obesity in dogs.

“However, pet owners thinking of putting their pet on a vegetable only diet should check with their vet. Cats cannot survive on a vegetarian diet and will need specialist supplements, and although dogs can survive, a sudden change in diet is likely to cause problems. Animals are just like humans in that they need a mixture of minerals and vitamins to keep them healthy, and cutting out whole food groups, like protein, can seriously damage their health.”

About LV=
LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and LV= is a trading style of the Liverpool Victoria group of companies.

LV= employs over 2,700 people, serves more than 2.5 million customers and members, and manages more than £7.7 billion on their behalf. LV= is the UK’s largest friendly society offering a wide range of financial products including home, car insurance, pet insurance and travel insurance direct to consumers.

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LV= Has Announced That It Has Become An Official Sponsor Of Harlequins Rugby Club

LV=, the UK based insurance, investment and pensions group, has announced today that it has become an official sponsor of Harlequins Rugby Club, with a three year deal.

The deal signifies the strength of the club to attract a new investment, as well as LV=’s ability to continue to expand its business even during the current economic downturn.

In addition to branding rights on the team’s kit and perimeter boards, the West Stand of the club’s home ground, the Twickenham Stoop Stadium, has been renamed the LV= Stand’.

Harlequins play at the top level of English rugby, the Guinness Premiership, and also internationally in the Heineken Cup, which has started well for the team with a win in both of their first two matches, with a recent 42-21 home victory against Ulster.

LV= has sponsored the most prestigious title in domestic cricket, the LV= County Championship, as well as sponsoring a number of community and educational sponsorships local to its headquarters in Bournemouth, but this deal represents the first time that LV= has stepped into the world of rugby.

LV= Group Marketing Director David Radford says: “This is a great opportunity to take our brand in an exciting new direction. Harlequins has a strong heritage and a loyal following in rugby, which matches well with our business target audiences.”

Dean Richards, Harlequin’s Director of Rugby comments: “We’re delighted to welcome LV= as an official sponsor. The backing of a brand with a long tradition yet a bright, fresh appeal makes a good match for our club. We look forward to enjoying a successful first season together.”

About LV=
LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and LV= is a trading style of the Liverpool Victoria group of companies.

LV= employs over 2,700 people, serves more than 2.5 million customers and members, and manages more than £7.7 billion on their behalf. LV= is the UK’s largest friendly society and a leading mutual financial services provider, aiming to help customers find freedom from financial worry by providing a wide range of reliable and good value financial products, including home insurance, car insurance and pet and travel insurancedirect to consumers.

LV also offers insurance products exclusively to brokers via the Highway and ABC Insurance brands.

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New Research From LV= Reveals That Parents Spend A Staggering £233 Billion Supporting Their Adult Children

New research from insurance, pensions and investments group LV= reveals that parents spend a staggering £233 billion* on supporting their adult children (children aged 18 years or over), and are foregoing their own financial freedom to support their children.

The LV study, which was carried out amongst adults aged 40+ years who have children 18+ years, found that 94% of parents continue to contribute financially towards education and other major purchases such as houses and cars, plus living expenses, once their children have reached ‘adulthood’.

Over half of all parents surveyed (55%) admitted to helping their adult children with general living costs, indicating that the ‘credit crunch’ and rising living costs are impacting on the finances of adult children.

Nigel Snell, Communications Director at LV=, said: “Parents certainly like to financially contribute, if they can, towards large purchases for their adult children, such as weddings and deposits for first homes. However, it seems that the current economic climate is impacting on day-to-day finances. Parents are the hardest hit, with a large proportion admitting that they are helping to cover their children’s living expenses, as well as meeting their own financial commitments.”

One quarter (23%) of parents aged between 40 and 49 years still have children aged over 25 years old living with them, indicating that despite falling house prices, adult children are not in a hurry to leave the nest, and may not be able to afford to either.

According to the research, it is not just their own children that parents are paying for either. Of those parents with grandchildren, 79% reported supporting both their children and grandchildren.

Almost half of all parents aged 70 years or older (45%) are still helping their children financially. Despite generally being retired and living on a reduced income, 55% of these parents state that they help their children because they feel it is their responsibility as a parent, and 42% stated that they support their children ‘because they can afford to’.

In contrast, less than one third (29%) of the parents questioned said that they had received financial help from their own parents after they had left school. Now, 62% of parents say they help their adult children because ‘they need the assistance’ and 17% of parents say that their adult child actually asks them for financial support.

Nigel Snell concluded: “Our study shows that parents can no longer expect their children to pay their own way once they have flown the nest. More than ever it’s true to say that having children means signing up to a lifetime financial commitment.

“Many parents will have had to put some plans on hold to manage the costs associated with raising a family, and once their children are old enough, parents should begin to encourage their own children to make small provisions, so that the financial burden can be reduced and parents can enjoy more financial freedom in retirement.”

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LV= Reveals More And More Brits Are Chasing The Ultimate Holiday Thrill By Heading To Risky Destinations, Despite Government Warnings

New research by travel insurer LV= has revealed that more and more Brits are chasing the ultimate holiday thrill by heading to risky destinations, despite Government advice warning against visiting.

The latest research from LV has found that since 2003, Brits have taken nearly five million holidays to destinations highlighted on the FCO’s ‘don’t go list’, with a further 8% of Brits planning a trip in the next 12 months.

The LV= report has found that many of these travellers were unaware of the dangers they could potentially face, leading to increased numbers of UK tourists becoming victims of theft, robbery and intimidation.

Current destinations considered unsafe for UK visitors include much of Africa, plus parts of the Russian Federation, India, and even certain areas in countries like Turkey, Sri Lanka, and Thailand. The government currently warns against visiting areas in over 30 countries and the list is regularly updated. Only half of the people travel insurer LV= interviewed said they were aware of the FCO advice.

The research also revealed a worrying disregard for the Government warnings with nearly 50% of travellers stating that they would pay no attention to the advice and would carry on with their plans regardless.

Unfortunately this attitude is proving naïve, as these trips are ending up as perilous for many. 46% of the travellers heading to these destinations fell victim to crime while they were away.

It would seem that the desire for adventure or seclusion is the driving factor behind travellers heading to these dangerous destinations, many of whom (19%) claim they’re bored by predictable resorts.

18% of travellers said they specifically set out to travel to an off beat destination in an attempt to avoid other tourists, while a further 17% say for them the ‘holiday fear factor’ is all part of the experience.

Emma Holyer, Spokesperson for LV=, said: “As a nation we are getting more adventurous when it comes to our holidays and although it’s great to see new places, it’s also very important that travellers understand the risks they face if they are going to a potentially dangerous destination. Foreign travel is so commonplace these days but we’d urge anyone going on holiday this summer to pay attention to the Government travel advice.”

She continued, “Aside from the obvious risks to safety, the vast majority of travel insurers will not provide cover for areas that the Government warns against visiting, so travellers need to do their research thoroughly before booking an unusual destination.”

It’s not just the threat of violence that is leaving travellers at risk. 18% of Brits are putting themselves in danger by visiting tropical countries and not bothering to take the recommended medical vaccinations.

Emma Holyer, commented: “Although the LV= travel insurance policy will cover travellers if they fall ill with one of these diseases if they didn’t get vaccinated, many insurers will not, meaning policy holders will have no medical cover and are at an increased risk of becoming seriously ill.”

The findings also reveal that it’s not only intrepid travellers to far off exotic destination who are failing to make themselves aware of the risks when they go on holiday, as 13% of tourists journeying to Spain were able to identify it as a high terrorist risk, despite 10 million planning a visit in the next year.

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